So finally, you have decided to sell off your car and now the first step that would come in your mind is to advertise about it in magazines and online classifieds, which usually works better than word of mouth but this task isn’t as easy as many of us may think. A wrongly interpreted advertisement will simply leave you waiting for that phone to ring. Here is why we tell you about some quick and effective tips that can sometimes do wonders to attract a potential buyer who is searching for a similar car like yours.
The first rule of thumb is to keep your advertisement as much precise as possible, yet covering all the major points. Generally, these major points include Car Name and Make, Year of Manufacture, Kilometres Covered, Body Colour, Number of Previous Owners, Availability of Service Record and of course, the asking Price. However, mentioning obvious things such as Air conditioner, Power steering, Power windows in an ad of a luxury car is pointless, which does nothing more than occupying your advertising space. You can also take an advantage of using common abbreviations (That can be understood by a layman) such as Kms (Kilometres), A/C (Air conditioner), PS (Power Steering), PW (Power Windows), LHD (Left Hand Drive), in print advertisements where each word counts. Also, mentioning the price with a slight margin works too. For Example: Rs.4,95,000 instead of 5,00,000, but always try to avoid adding 'Call for Price' tag, where a typical buyer may think that your car will be overpriced, hence making them never bother to call you back.
Next below the basic details, what comes is ‘attracting the buyer’ part where you should add a short and effective paragraph describing about your car. This is mainly possible with online classifieds in which there’s no word limit. Keep your describing paragraph well-formatted because to an extent, it tells about the owner too. Remember, this is the right opportunity to brag as much about your car as you can but never go overboard and know the limits. Highlight if your car has covered low distance (Depending upon age, anything under 35,000 Kms is considered OK in India) but make sure that you actually mention correct mileage. I personally have come across several instances where advertisement appears pleasing but the story in reality sings a different saga altogether. And this is an absolute put-off. Furthermore, if the car was mostly driven by a woman, you must mention it too because women are considered as gentle-drivers, which makes another added advantage. You can also include about the accessories you have installed and are offering along with this car, such as expensive audio set-up, sunroof, branded alloy wheels or what not. If the car you are selling is pretty old, then stating about the required work done in recent past pays of as well, like replaced battery, new set of tires etc. These things do matter quite much to a conscious buyer.
The saying - A picture is worth thousand words suits perfectly well in advertising a second hand car. You should keenly focus on this factor and insert the best available photographs of your car (Atleast Four: Front View, Side View, Rear View, Interiors/Dashboard). If you find not to have any, then take your car to a scenic location and snap some pictures. I would personally dislike seeing a picture of a dusty used car parked in the workshop or garage, so avoid doing any such mistakes. Now when all’s said and done, it ultimately depends upon the presentation by keeping a note of every small thing. Every buyer would want to have a car which is maintained well, and if you – the owner, actually loves his/her own car, then it would naturally reflect on the describing paragraph. Remember, writing an effective used car advertisement does not need you have any super-magical skills, just honestly keep yourself in place of the buyer and you will eventually end up getting answers to all your queries. Good luck for finding the right deal soon.