Gold Nano: The People’s Car Meets Super-Bling


Thread Starter #1
Joined
Aug 2, 2011
Messages
2,764
Likes
437
Location
Pune
If you were looking for a good image for unabashed bling, the car — unveiled in a publicity stunt at the Tata Theater in Mumbai this evening by Tata Group Chairman Ratan Tata — might fit the bill. It even made this Punjabi shudder. Goldplus, which runs a chain of jewelry stores, slathered a Nano with 80 kilograms of gold (22 karat, of course), 15 kilograms of silver, and precious and semi precious stones including rubies, pearls, emeralds, and the black beads worn by Hindu brides in a necklace.

In other words, everything unaffordable. Gold today stood at 28,147 rupees per 10 grams. Do you want to even do the math on how much that adds up to when you use 80 kg? Perhaps a rather ironic use of the “people’s car,” we think. (If you must know, it’s 225.17 million rupees.)

When it comes to over-the-top marketing efforts, this is not a first for Goldplus. A few years ago, it made the world’s largest bangle. That was a little over 6 feet in diameter and used up 25 kg of gold. It was displayed in Goldplus stores and brought in 300,000 customers to gawk, according to the company.

Gold Nano: The People
 

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,399
Likes
6,144
Location
New Delhi
This thread will be worthless without some photographs of world’s most expensive Nano. So here we go:

294147_10150323713682010_16336837009_7858776_884740286_n.jpg

296116_10150323665887010_16336837009_7858549_1638597586_n.jpg

311046_10150323665952010_16336837009_7858550_1140790161_n.jpg

318881_10150323665797010_16336837009_7858548_938439472_n.jpg

Drive Safe,
350Z
 
Joined
Nov 1, 2010
Messages
4,237
Likes
371
Location
Kannur,Kerala
What should we call it?
A real Gem or Jewellery on Wheels?

Initially i thought it was some vinyl stickers but when i realized it was gold and gem ,I had goose bumps..!!!

side note: what about nano catiching fire??
 
Joined
Nov 1, 2010
Messages
4,237
Likes
371
Location
Kannur,Kerala
The final design for the jewel bedazzled Nano is yet to be confirmed as thirteen designs from throughout India have been whittled down to just three short listed by Gold Plus, with the final design to be decided by the public. You can vote for which design you think would be most appropriate and play a part in transforming the world’s cheapest car into one of the world’s most expensive.
 

Attachments

Joined
Jul 18, 2011
Messages
1,973
Likes
324
Location
Melbourne
What a waste man !

Making a NANO with GOLD ! Are you Serious!!!!


could have used more iconic successful product like Indica or Safari
 
Joined
Feb 11, 2011
Messages
807
Likes
242
Location
Pune
Suddenly, the world's cheapest car becomes the most expensive. More than the Aston Martin. [clap]

This Nano is not for sale & is just for brand promotion, for Tata's new jewelery brand & for celebrating the jewelery designing culture of India.
 
Joined
Jul 28, 2011
Messages
1,754
Likes
736
Location
Daman
Why they have done this?
They have spent a huge amount for this,I think.

Its a promotion done by Jewellery brand Gold plus (Gold plus is a division of Titan Industries)

What a waste man !

Making a NANO with GOLD ! Are you Serious!!!!


could have used more iconic successful product like Indica or Safari
Since its a promotion for a jewellery brand Gold Plus, it has nothing to do with the car.

And they selected Nano aptly becuase that will attract more attention (and fits the brand - converting the cheapest car to the most expensive)

Further as a foot note, Nano is an innovation and pioneering effort irrespective of what rivals or sceptics say.
 
Top Bottom