Ford To Bring Lincoln Brand in India?


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Might Lincoln be coming to India? Ford chief executive Alan Mulally is setting his sights on turning its American upscale marque, Lincoln, into a global brand. On a recent visit to China, Mulally was quoted as promising a 2014 introduction for Lincoln in the Chinese market. If the new effort is successful in positioning Lincoln somewhere between Volvo and Jaguar, it is likely that it will also be sold in India.

Lincoln coming to India? - Overdrive

Just like Lexus lack of diesel engine will be a major challenge which they need to overcome to compete in our market.
 

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350Z

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This news is nothing more than a speculation at the moment. It will be a challenging task for Ford to establish an unknown brand such as this, when Ford itself is not able to totally wipe out the ‘expensive-to-maintain’ image in India. Two cars that I'm quite interested to check out from their stable are MKZ and Navigator.

Lincoln-MKZ_2013_1024x768_wallpaper_02.jpg

Lincoln-Navigator_2007_1024x768_wallpaper_0d.jpg

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Navigator is as costly as TLC if I am not wrong. One more thing is people hardly know anything about this brand here. Will not be a good move though. [:)]
 
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This news is nothing more than a speculation at the moment.

Two cars that I'm quite interested to check out from their stable are MKZ and Navigator.
Totally agree with you this piece of news has to be taken with a pinch of salt, Navigator is little dated model but still our market will surely like it for it's sheer size, but again lack of diesel engine could pose a major threat.
 

350Z

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Totally agree with you this piece of news has to be taken with a pinch of salt, Navigator is little dated model but still our market will surely like it for it's sheer size, but again lack of diesel engine could pose a major threat.
It looks much like a grown up Endeavor. So it’s difficult to comment how well it would be accepted or at first place whether Lincoln will launch it in India or not. :smile:

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