Ford sues Ferrari over 'F150' name; Ferrari changes the name


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Akash

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Ferrari will use the full name of its "Ferrari F150th Italia" Formula One car from now on after Ford Motor Co sued the Italian automaker over the use of the abbreviation "F150."

Ferrari's F150 logo was too similar to Ford's F-150 pickup truck, the top-selling vehicle in the United States, Ford said in a complaint filed in at the U.S. District Court in Detroit.

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in the complaint.

Ford is asking the court to bar Ferrari from using the name and is also seeking unspecified damages, including damages of $100,000 under the Anticybersquatting Consumer Protection Act.

Ferrari hit back saying it was "very difficult to understand Ford's viewpoint on the matter" because the car for this season's F1 world championship was given the name to celebrate 150 years of Italian unity and is not commercially available.

"Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," a statement said.

"Despite this and to further prove it is acting in good faith...Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."

Ford's rival Fiat SpA has an 85 percent stake in Ferrari, and management control of Chrysler Group LLC, in which it has a 25 percent stake.

Source: Reuters
 

AMG

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Ferrari isnt going to sell the Formula-1 car, is it?

And Ford is playing sour grapes because it cant afford to make a half decent Formula one car.
 
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Akash

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A change of name for Ferrari

Ferrari will rename its new F150 Formula One car after Ford said it would sue the Italian firm’s use of the name.
Ford uses the F-150 name for pick-up trucks and claimed Ferrari’s F150 logo looked similar to the one it used. It added that Ferrari wanted to profit from the F150 it had helped to build up and its use would impact on sales of the pick-ups.
But Ferrari has written to Ford saying F150 will only be used as an abbreviation for its new 2011 car and would be changing its full name to Ferrari F150th Italia, in reference to 150 years since Italian unification.

"[F150] never has, nor ever will be used as the name of a commercially available product - indeed there will definitely not be a production run of single-seaters,” said the Ferrari statement.
"Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with commercially available vehicles of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter."

Ford’s filing to a court in Detroit said: "Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the F150 in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.”
Source: Autocar.co.uk
 
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