Ford Fiesta 2014 Review Synopsis: Ford Fiesta 2014 price tag is between Rs.8.5 – 10.19 Lakh (Ex.showroom, Delhi). It officially launched in India on May 2014.
Driving the India’s best handling budget sedan that too in its ideal habitat, on curvy roads at the outskirts of Bangalore, sounds like a perfect plan for a Monday morning to kick start the new week. Doesn’t it? Undeniably, Fiesta is among those handful of budget cars on sale in India right now that any enthusiast would love to lay his hands over at any given time. Yet, as with any driver-oriented car, example: Mitsbishi Cedia, it has always been an underdog as far as the game of sales numbers is concerned. Globally, Fiesta is a highly renowned product which is available in both, sedan well as hatchback forms. The company first rolled out sixth generation sedan in 2011 following success marks of Figo (Fiesta Mark-V Hatch) but failed to realize that more than anything else, it was the price which made Figo an overnight triumph.
However, three years later, Ford has revisited its strategies and hit back hard with a due facelift and smart pricing. The car is now only available in high-selling Diesel avatar. Additionally, kinetic blue color, which was in low demand, has been replaced with an all-new and unique Golden Bronze shade. During the media drive event, it was constantly stressed upon the fact that Fiesta is meant for the niche segment but these steps clearly indicate that Ford is now eyeing for volumes from this car. The facelifted model has brought a host of small but significant improvements, including over a dozen of changes on the exteriors. It now looks more muscular and grown up. The biggest change is noticeable on the front with a wide chrome-accentuated trapezoidal grille, sportier front bumper and sleek wraparound headlamps which add to the charisma. The hood too has a power-dome element. These modifications overall also contribute to enhance the road presence in a visual manner.
The side profile is same as earlier, save for Ferrari 599 GTB inspired 15” new alloy wheels. Being derived from a hatchback, Fiesta sedan has a relatively high positioned boot, consequently creating a sharp shoulder line. The car feels quite solid, thanks to tough boron steel reinforcement. Ford also claims that Fiesta was tested more than 150 hours in the wind tunnel to refine its aerodynamic efficiency, causing a 3% reduction in drag, further benefitting fuel efficiency and CO2 emissions. It was made possible partly through revisions to the front air deflector design, the introduction of an enhanced rear spoiler, under body optimization and configuration of light units to separate air flow and reduce the vehicle’s wake. There’s a welcome change on rear-end with a set of refreshed taillamp assembly, that instantly reminded me of the new Ford Mondeo. Not only these taillamps look much better than the older ones but also help to somewhat disguise the otherwise puny rear stance. Moreover, what’s worth noting is that Fiesta now comes with two reverse lamps instead of one.