The Ford Aspire was already a good product but completely overshadowed by the Maruti Suzuki Dzire and now the Honda Amaze. Dzire even with the old age 1.3 l DDIS Diesel engine is out selling the other sub 4m sedans, even though the Aspire's 1.5 l Diesel is more powerful.
As per Aspire Automatic goes, its the only proper automatic, AMTs are slow and Jerky whereas CVTs are slow with rubberband effect and gets annoying. So Aspire with the new 6 speed Torque Converter is the better one, but with a 1.5 l Petrol engine, no Tax benefits like a 1.2l Petrol and a 1.5 l Diesel would have had. But the final On Road price is still competitive in my books.
Ford would have gained more attention, if it would have had a Diesel Automatic but well, it would require investment for R&D to manufacture a Diesel Automatic lower down there range, which Ford is definitely not interested in currently.
Design wise, I feel its one of the better looking Sub 4m sedans, I dont like the chopped off nose kinda design of the Amaze and the chrome Pout face of the Dzire. Xcent is a total Disaster, whereas Tigor is the Best
P. S: Its my personal view as we know looks are Subjective. So no offense to any owners.
Definitely Ford Aspire would find itself on my Shortlist of cars when I look for an upgrade of my car in the future. Also the upcoming Ford Figo with the new dragon engines would be a great buy too
But at the end of the day, Aspire won't be setting fire to the sales charts.