FIAT Punto : Largest Selling Car in Italy for 17th Consecutive Year


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December car sales are down 22% in Italy at 131,202 units, bringing the 2010 total to 1,972,617, down 9% on 2009. The Fiat Punto is the best selling car in Italy for the 17th year in a row (the 1st gen Punto launched in Nov 93) with sales down 15% at 155,301 (7.9%).

The Top 6 is unchanged this year: the Fiat Panda is #2 for the 9th year in a row, down 19% at 7% share, ahead of the Ford Fiesta (-8% at 5%), Fiat 500 (-15% at 3.5%), VW Golf (-8% at 2.6%) and Opel Corsa (-2% at 2.6%). The VW Polo is up 69% and 12 spots in 7th and the Renault Clio is up 34% and 5 spots in 10th.

In December, the Mini breaks into the Top 10 for the first time since its reintroduction in 2001: it is 10th with 2,440 sales, the new Ford C-Max is #17 and the Fiat Doblo reaches its best at #21.

More commentaries, December and Full Year Top 50 below.

Other 2010 highlights include the 15th place of the Opel Astra, up 9 spots and 29% with 26,681 sales, the 20th place of the Renault Megane (+30%), the 24th place of the Peugeot 206+ (+ 18 spots), the 25th place of the Renault Scenic (+96% and 34 spots!) and the arrival of the Alfa Romeo Giulietta at #34 (14,399 sales) and the Chevrolet Spark at #38 (13,530 sales).

Source : Italy December 2010: Mini in Top 10, Punto #1 for 17th year « Best Selling Cars – Matt's blog
 
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We very well know Punto is fabulous. It's just the A.S.S that has taken the beating. Once that gets sorted out....we have a blockbuster of a car.[clap]
 
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This is far distant dream of all FIATians in India and many others. Somewhere I read the quote one member said on other forum. FIAT makes car that everyone wants to own, but only few buys it. [:D]
 

allhyundaicars

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why don't they use this in the advertisement ? hyundai's add " best north american car of the year" 17 years will make people think to buy punto.
 
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Great achievements by punto.
Punto needs some more advertising and visibility. Some days an ad was being frequently aired on Punto- fastest diesel on road (something like that if I remember correctly). But now its not there. Allhyundaicars is right, Fiat should leverage such kinda achievements of the car to build the brand in India.
 
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Well with the news of Fiat exclusive Showrooms and Service centre coming up, there is some light at the end of the tunnel ! Hope that light is not another train from the opposite end of the tunnel [lol]

Apart from this, its truly a fantastic car to own and drive! What makes it special is the kind of attention it gets where ever I take it. Be it a fuel station, parking lots in the mall. Everytime atleast one person will walk upto the car and asks for details. This gives a feeling of cult status. Come on Fiat! Pull up your socks! Wake up from [sleep]
 
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Well with the news of Fiat exclusive Showrooms and Service centre coming up, there is some light at the end of the tunnel ! Hope that light is not another train from the opposite end of the tunnel [lol]

Apart from this, its truly a fantastic car to own and drive! What makes it special is the kind of attention it gets where ever I take it. Be it a fuel station, parking lots in the mall. Everytime atleast one person will walk upto the car and asks for details. This gives a feeling of cult status. Come on Fiat! Pull up your socks! Wake up from [sleep]
They have already woke up. I can see numbers of Hoardings saying about MultiJets and FIAT's car. And also read on other forum there is big ad in Malayalam newspaper for FIAT's car on the occasion of Onam. So they are trying hard. Now what they need is, a good Solid Brand Ambassador some like Akshay Kumar, Slaman Khan and there you go , you have a hit product.
 
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Now what they need is, a good Solid Brand Ambassador some like Akshay Kumar, Slaman Khan and there you go , you have a hit product.
I agree on this! Fiat should seriously consider roping in an influential brand ambassador! Wonder, how did they miss this trick? For eg, Nissan started off with Ranbir for their add campaign.

On a lighter note, Hrithik would be a great option for Fiat. He has the flair and style statement to match Fiat beauties! [:D]
 
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On a lighter note, Hrithik would be a great option for Fiat. He has the flair and style statement to match Fiat beauties! [:D]
And he also looks like a Greek God. Not an Italian but still work out for Fiat. Any idea when Fiat is coming up their own Sales and Service outlets ? One is expected in Okhla, New Delhi since ages but no news. Anyone !
 
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