Fiat Punto 90HP and Linea T-Jet Goes To Ladakh


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350Z

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It is an open secret that ever since Fiat stepped back into India, the company has been trying hard to build up their brand image every possible way. Fiat India does not misses to grab media limelight after short intervals. Another such instance is recent Ladakh Expedition. Flagged off in Delhi by Mayor, Rajni Abbi, Fiat Punto 90HP and Fiat Linea T-Jet are on track to salute the spirit of Ladakh by covering a distance of more than 20,000 Kilometers in 18 Days flat. Mr Rajeev Kapoor, CEO and President, Fiat India, said “Fiat’s Punto 90 HP MULTIJET and Linea T-Jet are known for their power, drive and fuel efficiency. Our cars have a strong build and all the necessary features to enable a smooth drive on the rocky hilly terrains. It would truly be a proud moment to see the Fiat brand standing tall on one of the highest altitudes of the country. We wish all the cadets a great and memorable journey with Fiat’s Punto 90 HP MULTIJET and Linea T-Jet.”

Fiat-Auto-kicks-off-their-%E2%80%98We-salute-sporit-of-Ladakh-expedition%E2%80%99-in-Delhi-2.jpg
Image source: Rushlane.com


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350Z
 
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best of luck fiat!! well fiat linea and punto can easily go there when even nano can go!
 
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It is an open secret that ever since Fiat stepped back into India, the company has been trying hard to build up their brand image every possible way. Fiat India does not misses to grab media limelight after short intervals. Another such instance is recent Ladakh Expedition. Flagged off in Delhi by Mayor, Rajni Abbi, Fiat Punto 90HP and Fiat Linea T-Jet are on track to salute the spirit of Ladakh by covering a distance of more than 20,000 Kilometers in 18 Days flat. Mr Rajeev Kapoor, CEO and President, Fiat India, said “Fiat’s Punto 90 HP MULTIJET and Linea T-Jet are known for their power, drive and fuel efficiency. Our cars have a strong build and all the necessary features to enable a smooth drive on the rocky hilly terrains. It would truly be a proud moment to see the Fiat brand standing tall on one of the highest altitudes of the country. We wish all the cadets a great and memorable journey with Fiat’s Punto 90 HP MULTIJET and Linea T-Jet.”

View attachment 22549
Image source: Rushlane.com


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350Z
Is Ladakh 20000 KMs from Delhi (To & Fro) ? How many vehicles are there ?

Moreover, they should either bring down prices or improve premium feel inside the cabin. Because from inside they are as good as TATA's (personal opinion). Although, we all know how good the Fiat cars are but that preimum feel is missing.
 
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Akash

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To prove the reliability, many manufacturers are planning to do such events. Quite recently, Autocar took a Fiesta Diesel and a petrol car on a 20,000km Cross country drive.
 
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350Z

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Fiat will be history again if they go this way.

People at Fiat, think something different. Not just a drive to Ladakh please but someting else to bring more focus on sale and A.S.S.
I could not agree more. Typically, for any manufacturer, there are two types of practices for marketing: first, to build up the brand image and second, to build up the consumer trust. While both are essential in their own way to sell a product and co-related to each other but Fiat must keep focusing on the former equally in this case.

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I think only future can answer these questions. But in our last meet Mr. Enrico gave assurance that fiat'll come up with new workshops and dealers in india.
 
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