Fiat India has flagged off the ‘Fiat Diesel Drives India’ - a pan India diesel drive spanning over 10,000 kilometers with their four Multijet offerings - Linea, Grand Punto, Palio and Fiat 500. The one-of-a-kind journey will see the cars and the engine traversing diverse and testing terrains within 16 states in India.
The drive has been aimed at generating awareness about Fiat’s rich history in connection with diesel technology as well as their longstanding success in rolling out endurance driven, yet stylish and classy automobiles. With this drive, Fiat, the inventor and pioneer of the high tech Multijet diesel engines, aims to stamp its authority on the diesel scenario in India as well as create further awareness about their engine’s presence in majority of the cars in India.
Through the extensive drive, Fiat will also look to reinforce the presence of their strong and ever growing network across India. Today, the Tata-Fiat network constitutes 99 dealerships and 6 point of sales spanning across 77 cities in the country. All these dealerships have a separate identity for Fiat and offer an international ownership experience for customer.
Speaking at the flag off, Mr. Rajeev Kapoor, President and CEO Fiat India said
“Fiat’s diesel inventions and technology constitute a landmark position in global automobile history. Our state of the art 1.3 multijet engines have revolutionized the diesel movement and achieved unparalleled success abroad. The engines have always performed admirably and with excellent finesse in all kinds of diverse climates and terrains across the world. Fiat’s success story in India has also been somewhat similar. In India, though the dynamic climate and unpredictable terrains in particular has been a challenging test for our engines, we have overcome the test with flying colors. The ‘Fiat Diesel Drives India’ drive is Fiat’s way of showing that our engines have passed the Great Indian test and are at the highest level of competency and reliability as technology today can provide.”