Does Brand Value Matters?


Does brand value matter?

  • Yes

    Votes: 21 72.4%
  • No

    Votes: 8 27.6%

  • Total voters
    29
Joined
Feb 19, 2010
Messages
394
Likes
4
Location
Mumbai
For me, brand value does matter a lot. For example, I would rather be seen in a Volkswagen than in a Tata or a Hyundai. My head says opt for the Ford Figo-it is the most sensible choice. But it would be so much more better to be seen in a Volkswagen Polo. It looks so premium and rich, it doesn't really feel like a small hatch. Same goes for sedans too. I wouldn't buy a Maruti-Suzuki at Rs.20 lakh, no. I would rather opt for a Skoda or a VW.
 

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,713
Likes
6,664
Location
New Delhi
@gears1313, That was interesting but he could have rather brought a one brand new Scorpio for the price of Bolero + Used Corolla which should have sufficed his both the needs fairly well.

Drive Safe,
350Z
 

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,713
Likes
6,664
Location
New Delhi
Keeping aside the badge factor of both brands, Scorpio doesn't has 'that' dated and rural-use image like of Bolero and could have served both purposes.

Drive Safe,
350Z
 
Thread Starter #35

raj_5004

Honoured Member
Joined
Aug 24, 2009
Messages
5,890
Likes
1,142
Location
Dubai / Mumbai
this is OT here but i personally feel a modified bolero looks much better than a modified scorpio. i would love to have a bolero stinger in place of my scorpio mHawk. yes, the bolero stinger comes with the CRDe engine!

pics of bolero stinger & scorpio platoon-
4124056203_cc4e19cd1b.jpg

blue_mahindra_bolero_stinger_c_1024x768.jpg

mahindra-bolero-stinger.jpg
 

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,713
Likes
6,664
Location
New Delhi
Yeah but that depends on how and what modification is done. Depending upon personal taste, One can make even a cheap car look ugliest in world or a sure-shot looker.

Drive Safe,
350Z
 
Joined
Apr 27, 2010
Messages
1,613
Likes
133
Location
MH 01 / MH 43
@gears1313, That was interesting but he could have rather brought a one brand new Scorpio for the price of Bolero + Used Corolla which should have sufficed his both the needs fairly well.

Drive Safe,
350Z
That was his choice of buying a corolla! He got the corolla for some 3.5-4lacs, but buying a brand new scorpio and corolla both would give him a seroius shock!
 
Joined
May 23, 2011
Messages
1,042
Likes
23
Location
Pune
Brand value matters? Obviously yes. Otherwise why would any sensible company keep a good amount of its budget to improve or maintain the brand value. No one wants to be tagged or typecast in a low value mode.

Tata has spent millions to shakeoff the taxi image (with indica), but will it ever be!
M&M came out with Xylo and it used skinny models to create a upmarket brand value. Did it help? I dont know.
People buy and love Fiat because it is the parent of Ferrari.

Imagine in future maruti comes with a sports car say hypothetically similar to a ferrari, how many people will buy it? I doubt not many.
 

verna

Suspended
Joined
Jun 16, 2011
Messages
203
Likes
0
Location
All around India :)
Indians should be happy and proud to own and drive a Mahindra & Mahindra or a TATA as it is their own product, same as the Germans are about Maybach, BMW, Mercedes, Audi, VW.. French about Citroen.. Italians about Ferrari, Lamborghini, Alfa Romeo, FIAT.. Britons about Aston Martin, Bentley, Rolls Royce.. Swedish about Saab, Volvo or for that matter the Czech about Skoda !!!

But do the Indian Car Manufacturers provide the luxury,comfort,safety and performance levels of their foreign counterparts ? I am sure, with growing and advancing technology and R&D, one day they will and a day will certainly come, when atleast some Indians will prefer and BE PROUD to own an INDIAN VEHICLE [thumbsup]

JAI HIND [thumbsup]
 

AMG

Suspended
Joined
Oct 1, 2009
Messages
4,030
Likes
328
Location
N/A
If brand value mattered then the Jazz would have been a huge hit.

And if it didnt matter, the Vista would be burning the streets.

The answer, my friend is that it matters, but it is not the sole deciding criteria.
 

verna

Suspended
Joined
Jun 16, 2011
Messages
203
Likes
0
Location
All around India :)
By the way, world over, Skoda has a brand of a "Budget-Car" or rather a commoner's car. In India, it is considered to be a "Well-off man's Car" and true !! Quite heavily priced. No doubt it is feature-packed, performance is good 90/100 complain of A.S.S.
Still, Indians love and will love a Skoda [;)]

Lucky Czechs, they got a good market in India !!
 
Last edited by a moderator:

verna

Suspended
Joined
Jun 16, 2011
Messages
203
Likes
0
Location
All around India :)
If brand value mattered then the Jazz would have been a huge hit.

And if it didnt matter, the Vista would be burning the streets.

The answer, my friend is that it matters, but it is not the sole deciding criteria.
Correct ! One should be practical while buying a vehicle, thinking of his/her own needs, go through all the vehicles in that budget, then pick the BEST .

Cheers !!
 
Top Bottom