Datsun India: Facts & Figures Thread


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Akash1886

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Datsun kicks off 5th global anniversary celebration in India

Takes “Experience Zone” to consumers across 750 locations in the country

12 specially designed canters | 750 locations | 90 days

Peter Clissold, VP Marketing, Nissan Motor India Pvt. Ltd. flagging off the third leg of ‘Datsun.jpg

Datsun flags off the third leg of ‘Datsun Experience Zone’.jpg

GURGAON, India (24 May, 2018) — Taking forward the brand’s promise of providing progressive mobility and celebrating its fifth global anniversay in India, Datsun flagged off the third leg of ‘Datsun Experience Zone’ from Vertex Nissan in Gurgaon today.

After two successful seasons in 2017, Datsun Experience Zone is back in 2018 with a more comprehensive coverage and experience. Starting today, twelve specially designed canters adorned with eye-catching livery that features 5th anniversary celebrations campaign will travel to 750 different locations including 160 districts and 300+ tehsils within a 50-100 km radius of Nissan/Datsun showrooms across India.

Commenting on the launch, Peter Clissold, VP Marketing, Nissan Motor India Pvt. Ltd. said, "It has been our endeavour to provide progressive mobility to consumers in India. After two successful seasons in 2017, we are excited to kick off the third season where we aim to take the Datsun Experience Zone to 750 locations in the country. It is a testimony to our commitment to reach out to consumers in hinterlands and give them an experience of our brand promise through our products. We are looking forward to welcoming new customers to our family through this three months long promotion”.

Datsun Experince Zone III is going to offer prospective customers the opportunity to take test drives of its flagship car Datsun redi-GO, along with GO and GO+, in addition to having fun with the onboard entertainment and games that come with the canter vans. The canters will be a medium for interactions with customers, with an emcee showcase the redi-GO AMT’s best-in-class features, introduce Datsun’s latest product portfolio and distribute Datsun brand merchandise. The canters will serve as a platform to engage with customers through gesture-based games that demonstrate the USPs of the showcased Datsun cars, and other fun activities.
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Akash
 
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Datsun introduces India’s first 5 years unlimited kilometres extended warranty

‘Peace of Mind’ package to offer 5 standard services with every Datsun car

Datsun Peace of Mind.jpg

New Delhi, India (04 July, 2018) — Celebrating the fifth anniversary in India since reveal, Datsun has launched ‘Peace of mind’ package for a haslefree ownership experience. Available to Datsun redi-GO, GO and GO+ customers across the country, this will be the first in class five-year extended warranty package offered by Datsun.

Commenting on the occasion, Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd. said, "As Datsun, our aim is to deliver optimum value to our customers in India not just through the Japanese engineering and technology in our products, but also through a delightful after sales experience. With our new offering “Peace of mind”, we are taking the responsibility to deliver a hassle free ownership experience that further enhances the promise of progressive mobility to our customers.”

With a focus on addressing the expectations of consumers in India, ‘Peace of mind’ will serve as a comprehensive service package which is set to offer a host of services that includes 24x7 road-side assistance, free insurance, with free pick-up and drop facilities along with a special scheme for Government employees both in service and retired.

5 years / unlimited km warranty : Best in class warranty of 5 years with no limit on kilometres. Takes care of entire car’s technical health with coverage for engine, AC Compressor, ECU, Alternator, Shock absorber and much more.

Free Insurance: Takes away customer worries about the car in case of any mishap and gives peace of mind during the first year of your ownership.

Special offer: Special Scheme for Government employees both in service and retired

Road Side Assistance: Free road side assistance, towing to the nearest Nissan-Datsun workshop. 24x7 customer helpline, lost key assistance, fuel assistance, battery jump start and hotel and cab arrangement in case of breakdown related emergencies.

Free Pick and drop: Free pick and drop for the car for servicing from at Nissan-Datsun authorized workshops.

A vital advantage of the package is that it is transferrable to the new owner, in case the car is sold to someone else during the ownership period . Not only this, to ensure maximum customer satisfaction Peace of Mind is valid at all Nissan-Datsun touch points across the country.
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Akash
 
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“Welcome to our family, Aamir Khan”, says Datsun India

Datsun India signs superstar Aamir Khan as its brand ambassador with the new brand campaign - #ExperienceChange

Image 1.jpg

NEW DELHI (OCTOBER 05, 2018) – Datsun announced superstar Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India’s new brand campaign #ExperienceChange.

Thomas Kuehl, President, Nissan India Operations, said, “We are delighted to have Aamir Khan join our Datsun family in India. Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have him onboard and be the face of our new campaign – #ExperienceChange.”

#ExperienceChange aims to target young, optimistic, energetic and ambitious new generation of consumers. The first campaign featuring Aamir Khan will focus on driving change with Datsun cars built using Japanese engineering and modern design aesthetics.

Commenting on the association, Aamir Khan said, "I am thrilled to be associated with an iconic brand that stands for quality and innovation... I look forward to being a part of the Datsun family and its fascinating growth journey in India.”

#ExperienceChange is a 360-degree multi-media campaign that will go live on all the key platforms - digital, print, radio, TV, OOH, dealerships and city activations this festive season. The campaign will showcase the new GO and GO+ along with Datsun’s highest selling model redi-GO.
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Akash
 
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Made in India Datsun GO CVT & GO+ CVT reach South Africa
Renault-Nissan Plant in Chennai continues to contribute to the Indian economy through ramping up exports
Nissan has exported over 880,000 cars from India since 2010

NEW DELHI, India (November 8, 2019) –
Nissan India announced the start of exports of the Datsun GO CVT & GO+ CVT (Continuously Variable Transmission) to South Africa from its alliance plant, Renault Nissan Alliance India Pvt. Ltd (RNAIPL) in Oragadam, Chennai. With the annual capacity of 4,80,000 units, the vehicles manufactured at this state-of-the-art manufacturing facility are well accepted in India and global.

The milestone confirms Nissan’s position as a major contributor to ‘make in India’ the government’s multi-sector programme encouraging local production and investment. Since beginning operations in India in 2010, Nissan has exported over 880,000 cars from the country, establishing the plant as a major hub for overseas markets.

Commenting on the milestone, Biju Balendran, Managing Director & CEO, RNAIPL, said, “Our recently introduced Datsun GO & GO+ equipped with CVT have been receiving positive response from customers in India. Now, we are proud to export these versions to South Africa. Exports form a key strategic pillar of our India operations, helps grow the local economy and is a firm affirmation of Nissan’s commitment towards building India as one of its key manufacturing hubs globally.”

Nissan exports the Datsun GO & GO+ models to South Africa, Sub Saharan countries and Nepal.

The new Datsun GO & GO+ with CVT are high on technology and offer better control on road. Both models offer smoother shifting of gears and better city, highway and hill driving. It also includes a sports mode which is yet another first for the most affordable CVT offerings in the segment. This mode enhances the overall driving experience with more power during overtaking. Unlike other automatic transmission technologies, there is no lag while accelerating providing better control. With improved insulation, the Datsun GO CVT & GO+ CVT produce low engine noise in the cabin, even during high acceleration.

The interior design of Datsun GO & GO+ are fitted with a premium instrument panel, seven-inch touchscreen infotainment system equipped with voice recognition and Android Auto/Apple Car Play.
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Akash
 
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