Yamaha is celebrating the Indian festive season in style this year, having organised an event as part of its ‘Life is an Adventure’ campaign to showcase its115cc, automatic transmission-equipped Ray scooter.
This event will see six ladies ride the new Yamaha Ray to malls, schools, colleges and shopping complexes over nine days, starting November 1, 2012. The event commenced at the India Yamaha Motor headquarters, New Delhi, flagged off by Jun Nakata, director, sales and marketing, and Roy Kurian, national business head, and aims to draw the attention of the Ray’s potential customer base, together with the element of adventure.
Next on the cards from Yamaha is a Female Riding Training Program, soon to start across India.
Yamaha after tasting success with Ray they plan to add another 125cc automatic scooter but this time targeting the male audience.
While other details of the new automatic scooter remain sketchy at this moment, Yamaha is expected to build the scooter with bigger proportions, a-la-Honda Aviator so that it suits the bigger body frame of men. The scooter will be powered by a 125cc four stroke engine mated to a CVT automatic transmission. Also, the new 125 cc scooter is expected to come with telescopic front forks and a zany new design as Yamaha needs to compete with the likes of the Honda Aviator and the Suzuki Access 125, which are well entrenched incumbents in the Indian automatic scooter market.
The 125cc man-sized automatic scooter from Yamaha is expected to be priced between INR 40,000 to INR 50,000, which indicates that it will be a mass market product targeting big volumes for the Japanese two wheeler brand. Yamaha is betting big on scooters and until 2015, will launch only scooters, putting new motorcycle launches on hold until then. This approach from Yamaha seems to be motivated by the fact that the automatic scooter segment continues to register sales growth that is significantly higher than other segments of the Indian two wheeler industry.
I wonder why doesnt any manufacturer makes a motor cycle which has cvt transmission. it will attract male audience and also good for guys like me who doesnt know to ride motorcycles. tvs made a attempt with jive but it was still not fully automatic. I would really like a automatic proper looking bike.
Not directly related to this topic though – Yamaha has set up a R&D center at Surajpur, Uttar Pradesh. An official statement:
Yuh Motoyama said:
The research and development (R&D) unit is an integrated development centre, the second such for Yamaha globally. The vendor base in India is strong and cost-competitive and the potential to source parts from here for our operations globally is very promising. YMRI is the fifth foreign R&D facility for Yamaha. Every centre has a mandate. While the unit in Taiwan concentrates on developing products in the 150-cc category, the centre in Italy focuses on developing two-wheelers for the European market. While platforms would continue to be made in Japan, YMRI will modify them to create low-cost products for the domestic market.