Thread Starter
#1
Buddies,
India is a country with the youngest average age of the car buyers and undoubtedly in today’s time there are plethora of car brands existing in India both Indian and International and both are equally popular among the buyers. Indian car buyer’s mind majorly decides upon 2 aspects i.e Brand Image and Perception about the car which I feel is at times biased to some extent. With rise in purchasing power and increase in resources, today car buying is one of the simplest thing for the class who can afford it.
However, on roads in India today we often see high end luxury cars like Jaguar, BMW, Benz et al in commercial numbers along with the regulars like Dzire, Honda City, Logan, Indigo, Etios etc. So based on this observation, I would put forward a humble question to discuss, i.e In reality, does having popularity in Indian commercial segment impact a car’s image and future re-sale of the car? Why some people hesitate to buy a car that has got a “commercial image” at large for their personal use?
Looking forward for a good and insightful discussion by all of you on the above topic.
Regards
Akash
India is a country with the youngest average age of the car buyers and undoubtedly in today’s time there are plethora of car brands existing in India both Indian and International and both are equally popular among the buyers. Indian car buyer’s mind majorly decides upon 2 aspects i.e Brand Image and Perception about the car which I feel is at times biased to some extent. With rise in purchasing power and increase in resources, today car buying is one of the simplest thing for the class who can afford it.
However, on roads in India today we often see high end luxury cars like Jaguar, BMW, Benz et al in commercial numbers along with the regulars like Dzire, Honda City, Logan, Indigo, Etios etc. So based on this observation, I would put forward a humble question to discuss, i.e In reality, does having popularity in Indian commercial segment impact a car’s image and future re-sale of the car? Why some people hesitate to buy a car that has got a “commercial image” at large for their personal use?
Looking forward for a good and insightful discussion by all of you on the above topic.
Regards
Akash