BMW India: Facts & Figures


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BMW India introduces BMW Joy Rewards Aftersales Benefits Program

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BMW India has introduced an aftersales benefit program that has been dubbed 'BMW Joy Rewards.' As per the company, its latest service provides various benefits to all those who have owned a BMW model for five years or more.

The BMW Joy Rewards program offers discounts on service costs that range from 14 per cent to 30 per cent. There's a similar discount available on the spare parts. The overall discounts and other rewards increase as per the years of ownership, thereby helping the owners benefit from a reduced cost of maintenance. The offers can be availed by the customers every time they need to visit an authorized service centre.

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2019 BMW Z4 Teased Ahead Of Its India Launch

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The all-new third-generation BMW Z4 was revealed globally last year and is one of the 12 new models which BMW has planned to launch in India this year. The new Z4 has also been spied before in India and the new teaser reaffirms it being one of the models in the pipeline.

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All-new 2019 BMW Z4 convertible sportscar launched in India

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BMW India has launched the 6th generation, 2019 Z4 convertible sportscar in India. Two variants of the car have been launched. The cheaper one is priced at Rs. 64.9 lakhs, ex-showroom India while the higher variant is priced at Rs. 78.9 lakhs. The latest BMW Z4 rivals the likes of the Porsche 718 Boxster and the Audi TT. Notably, the new car shares its platform with the Toyota Supra globally. For the Indian market, BMW will import the latest Z4 as a completely built unit (CBU), which also explains the steep price which it’s positioned at. The Z4 is cheaper than the Porsche Boxster (Rs. 90 lakhs) but pricier than the discontinued Audi TT (Rs. 65 lakhs).

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2020 BMW 8 Series Gran Coupe Revealed


The 2020 BMW 8 Series Gran Coupe has been revealed and it will come to India in the future

BMW has revealed the four-door 2020 8 Series Gran Coupe. The 8 Series Gran Coupe will be available in the rear-wheel drive 840i, all-wheel drive 840i xDrive and M850i xDrive models. The new BMW 8 Series Gran Coupe showcases a sweeping four-door body with wide flanks and sharp creased modern lines. In fact, with a rear track of 1671 mm, the 8 Series Gran Coupe stands on the widest rear track of any BMW automobile; a design criteria which required an update of the Plant Dingolfing assembly line in order to accommodate the new, wider platform.



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BMW to launch all-new 3 Series in India on 25 July

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The all-new BMW 3 Series measures 4,709 mm in length, 1,827 mm in width and 1,441 mm in height.

The seventh-gen BMW 3 Series is sleeker, sportier and bigger than the outgoing model. The use of the CLAR platform has also resulted in a weight reduction of 55 kg. Starting off from the exterior looks, the 2019 BMW 3 Series will feature new Adaptive LED headlights with BMW Laserlight, a completely new front bumper with different fog lamp design and positioning, 19-inch alloy wheels and L-shaped LED rear lights which are completely new.

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BMW India Introduces 'Buy Now, Pay From January 2020' Offer On Select Models



BMW India has introduced a host of different offers, including a "Buy Now, Pay from January 2020" scheme this month on select models. In addition to this scheme, the carmaker is also offering exchange bonus, buyback guarantee, low interest and EMI schemes, along with complimentary service and maintenance package, for some of its most popular models in India, like - the BMW 3 Series Gran Turismo, 5 Series, 6 Series Gran Turismo, X1, X3, and X4. With the festive season about to start from next month, this certainly seems like a way to boost sales.



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BMW Motorrad revs up the excitement in Bollywood’s biggest action entertainer ‘WAR’.
BMW Motorrad bikes can be seen in action in an exclusive trailer at -


BMW R nineT Scrambler and BMW F 750 GS raise the temperature in hair-raising action sequences.
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. BMW Motorrad is all set to add to the excitement in the upcoming Bollywood action movie ‘WAR’. The lead actors, Bollywood superstars Hrithik Roshan and Tiger Shroff will be seen riding the BMW R nineT Scrambler and BMW F 750 GS through the visually stunning landscapes of coastal Portugal, in an adrenaline-pumping chase scene in the movie.

‘WAR’ pits Hrithik and Tiger against each other and shows them locked in a massive showdown. The bike sequence sees them pull off a never seen before action scene. Produced by Yash Raj Films, India’s biggest film and entertainment company, ‘WAR’ is set to release worldwide on 2 October 2019 in Hindi, Tamil, and Telugu languages.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad stands for unadulterated passion for adventure and exploration on two-wheels. Whether the city roads, tough terrains or the racetrack, our motorcycles are always ready for high-octane action. And this time, the adventure will come alive on the big screen. BMW R nineT Scrambler and BMW F 750 GS will make a special appearance in upcoming action block-buster ‘WAR’. BMW Motorrad fans and Bollywood lovers will witness the dynamic performance and precision of these motorcycles in never-before seen action sequences. BMW Motorrad will continue to excite motorcycling enthusiasts throughout the world in both real and reel life!”

Siddharth Anand, the film’s Director, added, “WAR has the biggest action choreography to be seen by Bollywood audiences and BMW has added serious swagger to our film. We found a perfect partnership in the cutting edge, visually stunning BMW F 750 GS and BMW R nine T Scrambler motorcycles. We have used these bikes in a high-octane action sequence including one that involved tremendous precision and they have contributed in making our movie look cool and extremely chic. ‘WAR’ is thrilled to take BMW Motorrad and its beautiful bikes on this grand adventure ride.”

In ‘WAR’, Hrithik and Tiger will be seen waging a war against each other and the makers have pulled all stops to make this massive showdown a never seen before action spectacle. Touted as the biggest action entertainer of the year, the film also stars Vaani Kapoor opposite Hrithik Roshan.

The BMW R nineT Scrambler is defined by a blend of classic and modern elements of motorcycle design style. It features a classic air-cooled, punchy flat-twin boxer engine, which has stood for hallmark design, powerful torque and a unique sound for more than nine decades.

The BMW F 750 GS is designed for riders who prefer the sensation and conceptual design of a travel enduro in combination with a low seat height, copious power availability, high cost-effectiveness, and powerful all-round qualities. The GS abbreviation represents a perfect synthesis of touring and long-distance capability combined with sporty dynamics and supreme performance.

BMW Motorrad India

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India. The range of BMW Motorrad motorcycles available in India as completely built-up units (CBU) include: Sport – BMW S 1000 RR, BMW R 1200 RS, HP4 RACE; Adventure – BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 XR, BMW F 750 GS, BMW F 850 GS; Roadster – BMW S 1000 R, BMW R 1200 R; Heritage – BMW R nineT, BMW R nineT Scrambler, BMW R nineT Racer and Tour – BMW R 1200 RT, BMW K 1600 GTL, BMW K 1600 B. Till date, BMW Motorrad India has set up eleven sales outlets in India.

Yash Raj Films

Yash Raj Films [YRF] is one of India's oldest and most respected story-tellers. A film and entertainment company with a fully integrated presence across the entire value chain covering everything from production, worldwide distribution, marketing, home entertainment and brand partnerships to design, licensing, consumer products, interactive media & talent management, with offices across India and US, UK & UAE, it stands apart from all studios in the country.
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BMW India aftersales introduces BMW Smart Video.
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Building trust through clear action: App-based solution empowering customers to give online service / repairs approvals.

Digitalization of aftersales customer experience ensures complete transparency and faster turn-around time.

More than 10,000 satisfied customers.

. As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs. BMW Smart Video solution has already benefitted more than 10,000 customers with high rate of customer satisfaction.



Through BMW Smart Video, the dealership technicians are able to make a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the hassle of visiting the dealership again.



Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW is an immensely successful brand not only because of its best-in-class products, but also because of its unparalleled aftersales service standards. Trust and transparency are the core BMW values that naturally extend in all our customer interactions. Leveraging new-age digital solutions, we are building numerous services and solutions that will further enhance interaction between our customers and their beloved machines. BMW Smart Video is a fine example of how an innovative solution helps our customers easily understand the technical aspects of their vehicles and its servicing. Thus, creating a joyful ownership experience.”



Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India aftersales comes up with new solutions from time to time to take customer delight higher. The digitalization drive undertaken by aftersales aims at providing a seamless and integrated BMW experience to customers.



Trust, transparency, convenience and time are crucial to the aftersales business and play a vital role in creating customer loyalty. BMW Smart Video increases performance on all these parameters. Its success is easily reflected in terms of higher approvals for repair work, having a direct positive impact on aftersales business.



Already live in 50 countries in the BMW network including Australia, US and UK, BMW Smart Video is currently available at BMW dealerships in India.
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The President: BMW X7 beats the downturn.​

In a slowing automotive market, BMW defies the odds by selling out its flagship SAV in less than three months of launch.

Bookings now open for BMW X7 deliveries starting January 2020.


. The first-ever BMW X7, introduced recently in India, has been sold out in less than three months of its launch. A fine example of supreme engineering prowess, the BMW X7 exemplifies BMW’s understanding of a new generation of future-minded, assertive and ambitious leaders shaping tomorrow’s India.

Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The first-ever BMW X7 is a statement of the new, driven and highly successful India. When we launched the X7 here, we knew we have a best-in-class product that will clearly establish itself as a leader in the segment. It received phenomenal response from all over India and has been completely booked within three months of launch. The overwhelming success of the X7 is also proof that there is always demand for the highest standards of quality and products that live up to these standards will be successful, regardless of the market situation. For us, X7 is only the beginning. BMW India has the freshest portfolio in the luxury car market and all our latest launches are generating tremendous demand.”

The first-ever BMW X7 is the largest sports activity vehicle ever built by BMW. It combines the modernity and exclusivity of a luxury sedan with the agile driving and spaciousness of a sports activity vehicle. The BMW X7 xDrive30d Design Pure Excellence Signature variant (diesel) is locally-produced while the BMW X7 xDrive40i (petrol) is a completely built-up unit (CBU).
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BMW Model Portfolio For India Is Now BS6 Compliant



BMW India has announced that it will be offering BS6 variants of all its models in India. All BMW models with a petrol engine now conform to BS6 standards while the diesel models will be upgraded to BS6 well before April 2020. The Chennai plant has already begun manufacturing BS6 diesel variants of the 5 Series and the 6 Series Gran Turismo. The next model to get a BS6 diesel engine will be the X1.

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BMW Group Considering To Bring An Electric Mini To India

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Electric cars are an integral part of the long term plans of almost all prominent automakers and many are considering bringing it to India as well. After vehicles like the Audi e-Tron, Mercedes EQC, Jaguar I-Pace and now the Ford Mustang Mach-E have created a buzz, BMW is planning to catch up as well but this time with its Mini brand. According to an ET Auto report, BMW Group is now looking into the possibility of launching an electric car under the Mini brand in India.

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BMW India Launches New 'BMW Smart Repairs' Across Its Service Network

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BMW India announced the introduction of 'BMW Smart Repairs' across its service network in the country. According to the company, the new repair service will ensure faster repairs and reduction in cost for small and medium size repairs. Targeted repairs without having to replace bigger parts will be carried out by the company.

BMW Smart Repair includes body and paint related jobs including plastic parts, dents, spot paint job, headlight, alloy wheel and leather works.

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