Bentley Launches Super-Luxury Mulsanne in India


Thread Starter #1

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,420
Likes
6,184
Location
New Delhi
Bentley Motors is planning to launch its new flagship model Mulsanne in India by 2011. The company has not revealed a confirmed launch date of the model but the production of the new model will start in the UK next year. The car will be imported as completely built unit and will attract 100 percent import duty. The car will be powered by a 6.8-litre twin-turbo V8 engine, which produces 512 horsepower and 1,020Nm of torque and will cost around Rs 1.5 crore in the UK when it finally hits the market. Thus, when the car finally arrives in
India it will carry a price tag of nearly Rs. 3- 3.5 crores.

The super luxury Bentley Mulsanne will be completely handcrafted according to the customers' wishes and will go on sale in the US and Europe by mid-2010.

Bentley models have been faring quite well in the Indian market, also as its nearest competitor Rolls Royce models were available with much higher price tag of Rs. 3.9 crore – 4.1 crore. Now Rolls Royce has launched a cheaper model Ghost priced in the lower price band. It remains to be seen how it actually affects Bentley Continental sales in India.
Credits: Cartradeindia.com
Drive Safe,
350Z
 
Joined
Oct 23, 2009
Messages
9,165
Likes
329
Location
Chennai
The super luxury Bentley Mulsanne will be completely handcrafted according to the customers' wishes and will go on sale in the US and Europe by mid-2010.


What does this mean??
 
Thread Starter #4

350Z

Core Team
Joined
Aug 10, 2009
Messages
18,420
Likes
6,184
Location
New Delhi
Such cars are not made in bulk as they have very few takers. So, When you order one, It will be completely customized of your choice, From the colors of mats to the fabric of seats. Also, It takes minimum period of 6 Months for these cars to reach in your hand after booking. Same applies to Rolls Royce as well, They are hand crafted at Good wood, UK. :smile:


Drive Safe,
350Z
 
Joined
Oct 23, 2009
Messages
9,165
Likes
329
Location
Chennai
Bentley drives in Mulsanne at Rs. 2.90 cr

NEW DELHI: British luxury carmaker Bentley Motors on Saturday unveiled its flagship grand tourer Rs.2.90-crore Mulsanne and announced plans to introduce two models priced over Rs.1.crore to cater to the high-end super luxury car market in India.

Powered by a 6.7-litre V8 twin-turbo charged petrol engine, each Mulsanne is handcrafted at Bentley's Crewe (U.K.) plant that requires a whopping 660 man-hours to assemble it. The super luxury sedan will be personalised according to the each owner's requirement. In India, the car will be delivered from October-November this year.

“India is the hub of luxury, the country of the erstwhile Maharajas who were the true patrons of bespoke luxury. We have been receiving heartening response from our valued customers and I think the launch of the Mulsanne will truly delight our loyal and discerning customers,” Bentley Regional Director (Middle East, Africa and India) Chris Buxton told journalists here.

“We will start global production of the Mulsanne in the second half of the year. We will produce 600 units of Mulsanne annually for the global market and the quota for India is yet to be decided. We have received global bookings even for the year 2011,” he said. Bentley used to produce the Mulsanne between 1980 and 1992, but the new car will be entirely different from the earlier version. Mr. Buxton also said the company would launch the convertible GTC Supersport in India within next six months, which is likely to be priced Rs.1-crore plus. The GTC Supersport was launched during the Geneva Auto Expo earlier this month. Stating that the super luxury car segment in India was expected to grow again this year, Mr. Buxton said: “India accounts for around 2 per cent of our global sales. On an average we sell around 25-50 units in the country and we see volume increasing.” The Indian super luxury car segment is of around 200-300 units.

Source:Hindu
 

Attachments

Top Bottom