Greater Noida, 14 February, 2018: Auto Expo – The Motor Show 2018, the biennial auto show, came to a successful completion on the 6th public day of the Motor Show at India Expo Mart, Greater Noida today. The exposition, jointly organized by - Automotive Component Manufacturers Association of India (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM), was held from February 9 – 14, 2018.
This edition of the Auto Expo culminated with a resounding success and has been the harbinger of transformation for the Indian auto industry. Auto Expo – The Motor Show 2018 witnessed over 500 product displays from 119 exhibitors. This included 53 Original Vehicle Manufacturers showcasing over 100 products, included 22 launches, 81 product unveilings and 18 concept showcase. There were 14 new brand launches that included Kia Motors India, India Kawasaki Motors and Cleveland CycleWerks. There were 25 Electric Vehicles showcased in this edition of the Auto Expo. A total of 11 start-ups marked presence in India through this edition of Auto Expo 2018. The crowds converged in large numbers, not just on the weekends but also on regular weekdays. The additional day saw large congregation, especially at the Special Zones created this time.
Mr. Vishnu Mathur, Director General, SIAM said, “Auto Expo – The Motor Show 2018 is yet another milestone as a grand exposition that has built a brand image for itself over the years. It is the biggest platform for the Indian Automobile industry to showcase its journey towards the future of ‘Mobility in India’, with competitive & world class products, technology & futuristic concept.”
Mr. Sugato Sen, Deputy Director General, SIAM said, “The successful completion of the Auto Expo – The Motor Show 2018 is a great achievement for the industry. We had 6,05,175 footfalls during this edition of the Auto Expo, as was expected. The extension of the Auto Expo by one day has been welcomed by visitors and manufacturers alike. It helped us manage the crowd efficiently, use the infrastructure optimally with no bottlenecks on roads and parking. The feedback received from all quarters has been positive and has been a wonderful experience for all which was one of the key objectives of the Motor Show.”
Auto Expo – The Motor Show was inaugurated by Shri Anant G. Geete, Hon’ble Minister, Ministry of Heavy Industries & Public Enterprises, Government of India, who felicitated the auto industry for supporting the government in its endeavor and applauded the Auto Expo for being a platform that brings together the entire automotive fraternity on a level plinth.
Much like the previous editions, this year saw participation of glitterati including legendary sports personalities. Shah Rukh Khan, John Abraham, Akshay Kumar, Sonakshi Sinha, Taapsee Pannu, Gul Panag, Rahul Khanna, stand-up comedian Kanan Gill were seen at various launches. Cricketer Sachin Tendulkar, Former Indian Captain Mohammad Azharuddin, Gautam Gambhir and Indian Seamer R P Singh also launched vehicles at the Auto Expo.
The special zones were the real attraction this year that generated a lot of buzz around and also had massive crowds congregating in the special zones. These zones not only gave a fresher unconventional perspective to the Auto show but were also instrumental in drawing a younger audience. More than 750 government school children were given a unique opportunity to visit the
Auto show. A session on the future of mobility expounded the essence of ’70 years of Indian Automobility’. An Indo-German joint working group meeting was also organized to develop industrial synergies between auto industry in both the countries and an “Auto Trade Dialogue” was organized, where global industry experts from China, Japan, Germany, Italy, The UK and Canada deliberated upon the need for greater levels of collaboration for the development of driverless, connected and autonomous zero emission vehicles for future mobility.
During the Auto Expo, a Job Fair was also organized by the Automotive Skills Development Council, in association with SIAM. The Job Fair offered 136 jobs to youngsters in the field of automation and
Auto-ancillary segment. A delegation of State Road Transport Undertakings from across the country also visited the Auto Expo – The Motor Show 2018. There were various interesting and engaging activities like dance drama at the anti-counterfeiting zone and quiz at “70 Years of Indian Automobility”. The 12th SIAM Styling & Design Conclave 2018 was also held at the Auto Expo where experts spoke on the emerging facets of styling and design of automobiles to enhance design for sustainability. The vintage car pavilion also witnessed massive footfall.
This edition had other aspects that made it stand out amongst the long list of auto shows around the world. Auto Expo – The Motor Show 2018 witnessed a tremendous response on social media as there were more than 1.5 lakh tweets on its official hashtag which further garnered over 4.5 billion impressions on Twitter in a span of 6 days. This handle of Auto Expo 2018 was disseminating real time information on launches, unveilings, daily updates and announcing the ‘Lucky Draw’ winners on a daily basis. For the first time Auto Expo 2018 tied up with Twitter and conceptualized an exclusive Twitter Emoji linked with hashtag. The social media of Auto Expo – The Motor Show 2018 used every possible medium like Instagram, Facebook, Youtube to engage and inform the audience who could not visit the show. A mobile phone application is also available for Android and Apple users providing details about ticketing, hall layout, exhibitors, location etc.
The impressive consumer response and influx of visitors coming to the Auto Expo is a testament to the success of the Auto Expo 2018, setting the tone for the next financial year for the auto industry.
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