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#1
I guess it's a good move, Hope JLR does something similar to this to increase their sales in India.
Source: Audi CarLife-Advance now available in India for the A4, A6 and Q5 car models | IndianCarsBikes.in
This offer is open to three of Audi’s best selling models, the A4 sedan, the A6 sedan and the Q6 crossover. The CarLife-Advance plan is a fully integrated product that combines car financing, a service plan, insurance and extended warranty. Through this plan, a customer buying an Audi on a financing option, will be able to cover all of the above with equated monthly installments(EMI). So, getting the car serviced regularly is expected to be easy on the pocket with the owner not having to pay anything extra as all the costs will be covered in the EMI.
The extended warranty will ensure that most repairs arising during the period after the normal warranty period will also be covered by Audi, without expense to the customer. In a nutshell, Audi’s aim is to give the car buyer something on the lines of what a leasing plan would give, but while ensuring that the car buyer is the actual owner of the car. So, this move by Audi aims to bridge the gap between leasing and owning a car. So, it would be quite interesting to see how Audi India’s strategy works in the real world. If it is indeed successful, then Mercedes Benz and BMW could also offer similar packages.
The extended warranty will ensure that most repairs arising during the period after the normal warranty period will also be covered by Audi, without expense to the customer. In a nutshell, Audi’s aim is to give the car buyer something on the lines of what a leasing plan would give, but while ensuring that the car buyer is the actual owner of the car. So, this move by Audi aims to bridge the gap between leasing and owning a car. So, it would be quite interesting to see how Audi India’s strategy works in the real world. If it is indeed successful, then Mercedes Benz and BMW could also offer similar packages.