Ather Energy have officially unveiled their "S340" Electric Scooter in Bangalore at Surge Conference. The all new S-340 Electric Scooter comes equipped with a powerful lithium-ion battery pack and a top speed of 72 kmph with a range upto 60 kms.
Ather Energy Signs Agreement with Sanmina Corporation to Develop and Produce Key Components for the S340
Chennai, 11 May, 2018: Ather Energy, the smart electric two-wheeler start-up, today announced it has signed an agreement with Sanmina Corporation, a leading integrated manufacturing solutions company headquartered in San Jose, California, to develop and manufacture key components designed by Ather for its maiden scooter – the Ather S340.
As part of the agreement, Sanmina will exclusively manufacture Ather’s charging system, battery management systems and dashboard at its state-of-the-art manufacturing facility in Chennai, India.
Speaking on the agreement, Tarun Mehta, CEO and co-founder of Ather Energy said, “We value a manufacturing partner like Sanmina, with expertise in battery management systems and electric vehicles, who is as excited as we are about this market. In a smart scooter like the S340, integrating the power circuits with each other, the onboard charger and the charging stations is of paramount importance. Sanmina and Ather have designed a system that offers the utmost efficiency with the highest levels of safety.”
Commenting on the agreement, Mike Landy, Sanmina’s EVP and COO of EMS for Asia and Europe said, “Sanmina is excited to partner with Ather Energy. We are impressed with the sophisticated design and innovative technology in the S340. Sanmina specializes in mission critical products and electronics, and we are proud to collaborate with Ather Energy.”
The Ather S340 is slated to launch in Bangalore in June, 2018.
About Ather Energy
Co-founded in 2013 by IIT graduates - Tarun Mehta and Swapnil Jain, Ather Energy is one the few hardware startups in India. The company designing India’s first truly intelligent electric scooter and is backed by the founders of Flipkart, Tiger Global and Hero Motocorp.
Designed from scratch, the S340 is customized to Indian conditions and riding sensibilities. A top speed of 72 kmph, a range of up to 60 km and an acceleration of 0-40 kmph in 7.3 sec, it’s perfectly designed for the stop and go city ride. Equipped with a 7” interactive dashboard and an integrated app, it allows for the never-before features like onboard navigation, remote diagnostics and over the air updates for future improvements. What completes the experience is the comprehensive public charging infrastructure being built by Ather Energy, starting with Bangalore followed by Chennai and Pune.
About Sanmina Corporation (NASDAQ: SANM)
Sanmina Corporation is a leading integrated manufacturing solutions provider serving the fastest-growing segments of the global Electronics Manufacturing Services (EMS) market. Recognized as a technology leader, Sanmina provides end-to-end manufacturing solutions, delivering superior quality and support to Original Equipment Manufacturers (OEMs) primarily in the communications networks, defense and aerospace, industrial and semiconductor systems, medical, multimedia, computing and storage, automotive and clean technology sectors. Sanmina has facilities strategically located in key regions throughout the world. More information regarding the company is available at http://www.sanmina.com
Ather Energy announced the launch of their flagship scooter the Ather 450 along with their previously unveiled variant the Ather 340
Bengaluru, 5th June, 2018 - Ather Energy launched their disruptive intelligent, electric scooter Ather 450 and their previously unveiled variant, the Ather 340. The Ather 450 is designed for city riding conditions, it comes with a top speed of 80 km/hr, a range of 75 km and one of the quickest accelerations of 3.9 seconds from 0-40 km/hr in the scooter market.
Limited pre-orders have opened on Ather’s website and, their experience centre, AtherSpace at Indiranagar will open for test rides on Friday, 8th June.
The Ather 450 has been designed to solve for problems limiting current electric two-wheelers, like slow charging speeds, low powered motors, and short battery lives. It can fast charge to 80% at a rate of 1 km/minute. It comes with a 3.3kW BLDC motor that can comfortably ride up 18-degree slopes, making steep parking lots, flyovers, and roads an easy climb. And for the first time in the category, Ather 450 comes with parking assist, which allows riders to reverse into tight parking locations.
The key differentiator of the Ather 450 are its intelligence features, seamless charging and ownership experience.
The Ather 450 has a 7” touchscreen dashboard that allows onboard navigation with options of alternative routes and saved locations. It comes with the Ather app that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle health, charge monitoring and managing service requirements. Finally, with the over-the-air (OTA) functionality, the vehicle is capable of improving over time with continuous improvement and addition of new features and functionalities.
The Ather 450 comes with a home charging Point, that will be installed by the company at either owners’ homes or workplace. Features like surge protection, authenticated power draw, and remote charge monitoring makes Ather’s Point a fast, safe and intelligent charger.
Ather Energy has a new dealership and service model. While the ordering, payment, and test ride scheduling is online, the brand has opened its experience centre, AtherSpace to give customers an in-depth look and experience of the product. The servicing woes are also taken away by a seamless doorstep pickup and service that can be scheduled through the Ather app.
Ather is offering a unique no-hassle, pricing model. The total cost includes what consumers pay upfront to buy the scooter and a monthly subscription that will take care of most operational expenses.
The Ather One plan entitles customers to free public and home charging, periodic maintenance inclusive of consumables, breakdown assistance and unlimited data services for the dashboard at only Rs. 700 + GST per month, which is way lower than the sustenance cost of present scooters.
The Ather 450 is priced at Rs. 1,24,750 on road and the Ather 340 is priced at Rs. 1,09,750 on road. This is inclusive of subsidy @ Rs. 22,000, GST, road tax, smart card fee, registration card, and insurance.
For the first set of consumers, Ather Energy is offering the first year of the subscription plan for free. The company will also provide a home charging Point with the Ather 450 and a charging cable with the Ather 340. The price of these products and their installation will be waived off for these consumers.
Mr. Tarun Mehta, co-founder & CEO said:
"We started building electric scooters four years ago at IIT Madras and we are super excited to launch not only the Ather 340, but also our higher performance flagship variant, the Ather 450. It has been designed with quick acceleration, great handling, high storage space and new-to-category features like park assist, remote diagnostics, and onboard navigation. In the last 4 years we have not only built the scooter, but an ecosystem for an electric vehicle future. Be it the suppliers and partners who were entering the EV market, the charging infrastructure that had to be set up for consumers and the engineering talent itself to build the products. Between the Ather 450 & Ather 340 launching and AtherGrid being up and running in Bengaluru, we are really looking forward to expanding into Chennai & Pune in the coming months. These are exciting times to be a part of the industry."
Co-founded in 2013 by IIT graduates - Tarun Mehta and Swapnil Jain, Ather Energy is one the few hardware startups in India. The company designing India’s first truly intelligent electric scooters and is backed by the founders of Flipkart, Tiger Global and Hero Motocorp. Ather Energy has filed 43 patent applications along with 11 international patent applications and 122 design registrations with their product that’s designed in India. The company has also installed a comprehensive public charging network, AtherGrid.
I don't think this is gonna work. First off, over a lakh price point is a physiological barrier for an electric scooter. Second, even if the company is paying for electricity charges and maintenance for first 6 months ( as per website) , I don't think it will be looked upon favorably , as you need to pay Rs.9,912 (including GST) annual subscription charges for dashboard data, road side assistance etc. They should remove subscription charges if they are to sell this in volume.
Ather Energy begins deliveries of Ather 450 in Bengaluru
Bengaluru, 11th September, 2018: After a very successful launch, Ather Energy begins deliveries of their scooters today in Bengaluru. Select few customers were invited to the company’s Final Assembly Unit today to take their Ather 450’s home. Prior to delivering the intelligent, electric scooters, the company set up private charging stations at their residences. With the multiple fast public chargers set up by Ather, the owners will have free charging available both at home and across the city.
Mr. Tarun Mehta, Co-founder & CEO said “The past few weeks have been incredible for everyone at Ather Energy. Today, marks the real launch of the company as consumers take their ﬁrst scooters home and begin to ride them. We will continue to deliver more Ather 450s in batches to the rest of our pre-orders in the coming months. We still have a lot to learn about the ﬁnal ownership and day to day usage of our vehicles and are looking forward to the next phase of our growth.”
Taking an innovative go-to-market route, customers had the option of placing orders through the company website along with booking their test ride slots; nearly 60% of consumers choosing to place orders online. Ather is also offering a ﬁrst of its kind, subscription plan, Ather One. The comprehensive plan, makes owning and riding the Ather scooters a hassle-free experience. The plan covers data costs, charging costs both at home and in public and it includes periodic doorstep service of the vehicles and cost of common spare parts.
The automotive startup announced its expansion plans starting with Chennai and rolling on to more markets in the new year. Ather has already started working on the charging network, AtherGrid in Chennai and expect to set up their experience centre, AtherSpace by Q2 2019 which will be followed by other cities.
Ather Energy opened pre-orders in early June, 2018, and has sold out its inventory for the rest of the year. The company has completed nearly 3500 test rides at its experience centre, AtherSpace in Indiranagar, Bengaluru and has been consistently adding more charging locations to AtherGrid, its electric vehicle charging network. Electric vehicle owners can now ﬁnd 22 charging Points across the city on their AtherGrid app.
About Ather 450: The Ather 450 is designed for city riding conditions, it comes with a top speed of 80 km/hr, a range of 75 km and one of the quickest accelerations of 3.9 seconds from 0-40 km/hr in the scooter category. Also for the ﬁrst time in the category, Ather 450 comes with parking assist, which allows riders to reverse into tight parking spots.
The key differentiator of the Ather 450 are its intelligent features, seamless charging and ownership experience. The Ather 450 has a 7” touchscreen dashboard that allows onboard navigation with options of alternative routes and saved locations. It comes with the Ather app that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle’s health and charge status. Finally, with the over-the-air (OTA) updates functionality, the vehicle is capable of improving over time with continuous upgrades and addition of new features and functionalities.
Ather Energy begins deliveries of Ather 450 in Bengaluru.
About Ather: Co-founded in 2013 by IIT Madras graduates - Tarun Mehta and Swapnil Jain, Ather Energy is one the few automotive startups in India. The company has designed India’s ﬁrst truly intelligent electric scooters - Ather 450 & Ather 340 and is backed by the founders of Flipkart, Tiger Global and Hero Motocorp. Ather Energy has ﬁled 43 patent applications along with 11 international patent applications and 122 design registrations of their products that have been designed and made in India. The company has also installed a comprehensive public charging network, AtherGrid in Bengaluru with over 20 Points up and running in the city.
It’s easier to get the ownership experience of an electric scooter without having to own one now, as Bangalore-based Ather Energy has introduced a lease program. Under the new plan, Ather Energy offers its products, the Ather 340 and the Ather 450, for a minimum of 13 months and a maximum of 36 months.