Ather 450 Electric Scooter Launched


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Nairrk

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Ather 450 electric scooter gets new Referral Program: Added benefits for old & new customers

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Ather Energy today announced introduced a referral programme for its Ather 450 electric scooter. The referral program will benefit Ather Energy’s existing customers as well as new owners with monetary credits worth Rs 2500. The referral program is now active in Bengaluru and Chennai. As a part of the program, Ather will enable existing Ather 450 owners to share a referral code with their friends. If a purchase is made using the referral code, both the referrer and referee get monetary credits worth Rs 2500 each. Ather Energy also promises delivery of pre-ordered Ather 450s within three weeks of payment.

Ather introduced easy ownership models like the exchange of any petrol two-wheeler for Ather 450 and a two-wheeler lease programme, and now the referral program, in addition to all the fiscal incentives offered by the Central and State governments.

“A lot of the Ather 450 owners have been referring to new customers and it was time we rewarded their faith in our product and brand. Most of us look to others for product and service recommendations and these recommendations come with a high level of trust,” Ravneet Phokela, Chief Business Office Ather Energy said.
“Our community of owners and the Ather Forum have been our loudest supporters and our strongest critics, allowing us to grow and improve. We have built a solid foundation since the launch of the Ather 450, and a strong relationship with our customer base, and we are hoping to strengthen our community as we enter new markets with the Ather 450X in the coming months.”

Having resumed operations in Bengaluru and Chennai after the lifting of coronavirus-led lockdown, Ather Energy is gearing up to expand to several new cities as part of its expansion plan announced during the unveiling of the Ather 450X. Already present and popular in two cities Bengaluru and Chennai, Ather will now extend footprint to Mumbai, Delhi, Pune, Hyderabad, Coimbatore, Kochi, Ahmedabad, Kolkata this year.

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Akash1886

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Ather Energy officially makes its foray into Delhi, begins delivery of the Ather 450X
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11th April 2021, New Delhi:
Ather Energy, India’s first intelligent electric scooter manufacturer began the deliveries of the Ather 450X in the Capital. The event was celebrated with a lot of fanfare and enthusiastic owners. Along with the deliveries, Ather Energy has also begun test rides in Lajpat Nagar where Delhiites can learn about the features of the vehicle and different ownership and purchase models to buy the Ather 450X and Ather 450 Plus.

Ather Energy has seen a surge in bookings, enquiries, and test ride requests in Delhi and has had to enter the market, prior to establishing their retail centres. The experience centre, Ather Space will open in May 2021 at Lajpat Nagar and will be Ather Energy’s third, company owned experience center.

Ather Energy has set up 10 fast-charging points, Ather Grid, across key hotspots in Delhi, Noida, Gurugram & Ghaziabad and will install more charging points in the coming months. The company has partnered with national bodies like EESL to set up fast charging points across the city and will be looking to partner with progressive hosts including cafés, restaurants, tech parks, malls, and gyms which can offer EV owners’ easy accessibility, curb range anxiety, and ease the adoption of electric vehicles in Delhi. More than 128 public fast charging points, Ather Grid, are up across more than 18 cities in India.

The Ather 450X, India’s quickest and smartest scooter is powered with a 6kW PMSM motor, a new 2.9 kWh lithium-ion battery, and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather has introduced a new high-performance mode, 'Warp'. Ather 450X can go from 0 to 40 kmph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic. The Ather 450X can charge a rate of 1.5km per minute, making it the fastest charging rate in the electric two-wheeler category.

Additionally, the electric scooter has a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. The new 7” touchscreen dashboard, comes with a color depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilises Android Open Source to offer Google Map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off and Guide-me-home lights.

Ather Energy also offers a lower-powered Ather 450 Plus which offers a top speed of 70 kmph and a True Range of 70 km in Eco mode.

Ather Energy offers an Assured Buyback program on their vehicles which is a result of the company’s confidence in the battery and connected nature of its product. Under the Buyback program customers will get Rs. 85,000* as a guaranteed value for the Ather 450X at the end of 3 years. Ather vehicles are also available for lease, allowing customers to access a fully loaded Ather 450X with a down payment & a nominal monthly fee, starting at INR 3,394 per month.

The ex-showroom price of the Ather 450X is INR.146,926 & INR 127,916 for the Ather 450 Plus in Delhi. Book your test ride today on www.atherenergy.com

The first Ather 450X in Delhi was delivered to Dr. Pawan Munjal, Chairman and CEO of Hero MotoCorp, a couple of weeks ago.

Quote by Ravneet Singh Phokela, Chief Business Officer, Ather Energy:


The Delhi NCR region is a very important market, and we are delighted by the positive response we’ve received so far. Since the launch of the Ather 450x last year, we have been receiving a lot of requests for test rides & bookings, and to start our operations here. This event marks the formal start of our operations, and we’re excited to be here. The Government of Delhi has introduced very progressive policies and initiatives like Switch Delhi and additional state-sponsored subsidy beyond FAME II, has made EVs more accessible. This makes Delhi the most attractive market for EVs, in terms of pricing. Ather Space, our experience centre, and all services will be managed directly by us so we can offer the best customer service to our Delhi NCR community. Our experience centre will be up by May, meanwhile, consumers can enjoy the test rides and book the Ather 450X.

About Ather Energy

Ather Energy, one of India’s first intelligent electric vehicle manufacturers was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of Flipkart -Sachin Bansal & Binny Bansal- Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent, electric scooter - Ather 450 in 2018, followed by their new flagship offering Ather 450X in 2020. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 128 charging points across 18 Indian cities, Ather Grid is one of the largest fast-charging networks for electric vehicles in the country. The company’s product line has won 45+ awards in design, automotive and technology categories. With over 60 Indian and international patent applications, 109 trademarks and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in Bangalore, Chennai, Hyderabad, Kochi, Mumbai, Pune, Ahmedabad, and Jaipur will expand to a total of 27 cities in 2021.
Regards
Akash
 
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Nairrk

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Ather 450 Now ₹ 24,000 Cheaper In Maharashtra

Ather Energy has announced massive price cuts for its Ather 450 Plus and Ather 450 X electric scooters in Maharashtra, thanks to the state government rolling out its new EV policy. On the Ather Energy website, the Ather 450 Plus has been listed with a price of ₹ 1,03,731, while the Ather 450 X has been listed with a price of ₹ 1,22,741. These prices are inclusive of GST, but exclude insurance, road tax and registration charges. The prices include a FAME II (Faster Adoption and Manufacturing of Electric Vehicles) subsidy of ₹ 43,500, as well as a Maharashtra state subsidy of ₹ 24,500.

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Nairrk

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Your Ather 450X can now store your driving license digitally

Enjoy the license to ride carefree with all your documents available at your fingertips. View your license, registration and other documentation directly on your scooter dashboard. only on your Ather 450X.

 

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