Alto K10’s Sales Down. Maruti’s Remedy? Launches Knightracer Edition


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After the introduction of Alto800,sales of Alto k10 has gone down.To improve the sales of k10, Maruti has floated Limited edition of K10 called KNIGHTRACER. Recently Maruti has released A Star limited edition called Aktiv. Zee News report about Knightracer is follows.
New Delhi: Maruti Suzuki unveiled a limited edition of Alto K10, the Alto K10 Knightracer here on Thursday.

The limited edition model is packed with 11 new additional features on the LXi variant making it more stylish and dynamic with an additional cost of Rs 13,490.

The new features cover both exteriors and interiors of the Alto K10.

On the exterior, rear end spoiler, trendy Knightracer body graphics, full wheel covers, body side moulding and left side ORVM have been provided.

The interiors boast of new Knightracer fabric seat covers, rear parcel tray and steering wheel cover.
In addition to all these features, the Alto K10 Knightracer is also equipped with the state-of-the-art JVC MP3 music system with USB, to make those long city-drives more enjoyable.

Elaborating on the Alto K10 Knightracer, Mr. Manohar Bhat, Vice President (Marketing) Maruti Suzuki India Limited said, “The Maruti Suzuki Alto K10, since the day of its launch, found immense appreciation amongst the performance-driven and value-conscious young buyers who always strive to do more in less time .The Alto K10 Knightracer is a special limited edition that adds to the Alto K10’s appeal with an enhanced style quotient. We are confident that this special edition will bring pride to the select owners.”

The Alto K10 was launched in August 2010 and has since helped the Alto brand achieve the 20 lakh sales milestone. The car is powered by the 1000cc K-Series engine offering 68PS power and superior mileage of 20.2kmpl. The Alto K10 is available in the price band of Rs. 3.20 to 3.34 lacs.
 

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Re: Alto K10’s Sales Down. Maruti’s Remedy? Launches Knightracer Edition.

This is an average move by Maruti.Maruti is always famous in making limited editions with its old stocked Car.Better avoid Maruti due to this situation.
 
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Re: Alto K10’s Sales Down. Maruti’s Remedy? Launches Knightracer Edition.

This is an average move by Maruti.Maruti is always famous in making limited editions with its old stocked Car.Better avoid Maruti due to this situation.
Iam also having the same opinion that they want to clear the old stock,stop the production of current k10 once the inventory is cleared,after that, going to plonk the k10 engine in the new Alto. It seems Maruti is totally confused after the entry of EON.
 
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