All-New Tata Safari (Gravitas) Launched


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Wonder what tata head honchos doing with safari launch. First it was name reveal, then it was vehicle reveal and now hopefully on 22Feb price reveal?
There is a limit on how much things can be stretched. Good or bad the name safari has suddenly generated interest in a vehicle which other wise was kind of written off.
Wonder what would have happened had they given effort in bringing real safari to life. Yeah omegaarc with monocoque body, without AWD but will real safari looks. Not the harrier clone.
Well that's just wishing for diamond in rubble.
Now coming back to life with harrier twins or safari twins whatever you may want to call.
Harrier may get lots features cuts in future to justify price for Safari. So best time to get harrier is now. Feature today gone tomorrow. Safari will get those feature and slighly more in first iteration
Pricing could be about a lac more vs harrier. Dark and camo safari won't be launched as yet else that variant my walk into innova territory.
So future prediction for Safari
Dark and camo launch once there is acceptance in market. I am sure around xuv launch.
Yearly refresh may be with a different front face than harrier but that may just bump the price bit more again.
Overall I am really sad the way they have treated brand safari like just any other car from Tata. Really sad
 

Akash1886

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Buddies,

Here are some pics of the new gen Tata Safari I clicked today. It was in display @ Noida showroom. The one thing I absolutely did not like was the front Chrome grill. Grill is totally unimpressive & looks more of an after market fitting just like the ones we all see in Dzires et al. An all Black grill just like the new Tigor & Tiago or Altroz would have been much more sophisticated and elegant.

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Regards
Akash
 
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Despite my hatred for chrome, I like the front grille. All the outdoor pics of the Safari shows a nice classy fade to the grille. Not so much in the indoors.
If only we could remove that chrome humanity line and that chrome headlight surrounds though.
 
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2021 Tata Safari Launched In India; Prices Start At ₹ 14.69 Lakh

l0qkfubs_2021-tata-safari-review_625x300_01_February_21.jpg

The iconic Safari nameplate is back. Tata Motors has finally launched the much-awaited 2021 Tata Safari has been launched in India. The flagship SUV gets a starting price of ₹ 14.69 lakh and go up to Rs 21.45 lakh (introductory prices, ex-showroom, Delhi). The Indian carmaker also introduced a special variant - 'Adventure Persona' which is priced from ₹ 20.20 lakh (ex-showroom, Delhi). Last month, the Indian carmaker announced that it would be resurrecting the legendary 'Safari' nameplate for the Gravitas concept, which was revealed at the Auto Expo 2020. Banking on the huge buzz, it was unveiled in India on 72nd Republic Day. The company is already accepting bookings for the new Safari, which can be booked across all authorised dealerships with a token amount of ₹ 30,000.

FireShot Capture 262 - 2021 Tata Safari Launched In India; Prices Start At Rs. 14.69 Lakh_ - w...png

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Thanks @Nairrk for promptly sharing the pricelist. I’m attaching below a couple of images and press release.

Image 1.jpg

Image 2 - Adventure Persona.jpg


Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled versatility, plush and comfortable interiors, and powerful performance of the Safari perfectly cater to the modern, multifaceted lifestyle of the new age SUV customers and their desire for the perfect combination of prestige and sophistication along with expression and thrill. The new Safari is now available for purchase at your nearest Tata Motors dealership at a starting price of INR 14.69 lakhs (ex-showroom Delhi) for the 6/7 seater.

Tata Motors also unveiled the ‘Adventure’ persona of the Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality. The Adventure persona will be available in a distinct Tropical Mist colour, inspired by the rich and diverse flora present across the vibrant landscapes of our country.

Speaking on the launch of the new Safari, Mr. Guenter Butschek, MD and CEO, Tata Motors said, “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation. The new Safari is an impressive endorsement of our stated intend of enhancing presence in the faster growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range - safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again.”

Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With its plush interiors, state-of-the-art connectivity and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.”

The Safari is extremely versatile, delivering great comfort and assurance, be it intra city commute, expressway cruising or the un-explored paths in the hinterland. With a powerful 2.0 litre turbocharged Kyrotech engine and its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.

As with all Tata Motors products, the Safari consists of a variety of safety features such as all disc brakes, electronic parking brake and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort, the Safari sure does give the executive customers a living room style ride experience. Furthermore, the vehicle will be available in additional colour options of Daytona Grey, Tropical Mist and Orcus White along with the signature Royal Blue.

Taking the style quotient a little higher, the newly introduced ‘Adventure’ persona will come with R18 black tinted charcoal grey machined alloys and an all piano black finish in its grille, roof rails inserts, outer door handles along with a Safari mascot placement on the bonnet. On the interiors, the ‘Adventure’ persona looks plush with signature earthy brown interiors, dark chrome interior accents on air vents, knob, switches, inner door handle and instrument cluster along with a piano black interior pack on steering wheel, grab handles, floor console frame and IP mid pad finisher. The all-new Safari will be available in nine variants, starting from XE and going up to the XZA+.

In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover - the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.

SUVs is the fastest growing passenger vehicle segment in the country and the new Safari will accelerate the momentum gained by the company’s consistently growing SUV sales which have resulted in a growth of 20% YTD when compared to the same period last year.

In a challenging year, Tata Motors has exhibited a stellar performance in the passenger vehicles market last year, by clocking in over 23,000 unit sales every month successively from October 2020. Furthermore, in Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters. The rising demand can be attributed to the BS6 range, which was launched last year, under the New Forever philosophy of the company. Demand was visible across all products of the New Forever range, including the premium hatchback Tata Altroz and the BS6 Harrier, which stole the show.
Drive Safe,
350Z
 
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This one ad, is making me go back, and buy the new safari.


The Safari 2021 ads for me atleast, seem to be working really well. They Stir-up the same Nostalgia that was associated with Safari, with some telling story-line and they make you really go places. However, the difference this time is, I have the Safari with me, Yeah the old Storme of course.

Who ever the people behind making these ads, great job folks. you have rekindled the flame of Safari.
 
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Tata has hit the ball out of the park with the pricing and the Adventure Edition party trick. As a 90s kid, that reclaim your life AD brings back many teenage memories. Kudos to Tata for reigniting nostalgia with the right balance.
this is the most perfect commercial advertizement that a safari deserves! Iguess there may be hundereds if not thousands who would buy this car just after watching this commercial. As what it does is it ignites a spark in the hearts of all those who were in their late teenage and early adulthood in the 90s who always dreamt of getting on the Safari bandwagon.
 
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