Now all those "barely there "3 star rated so called SUVs with airpurifiers have strictly no excuses.
Coming to the issue of design, which seems to have struck a chord with the masses considering the 20,000 odd booking, I would still urge Mahindra to utilise the resources of their North American Studio to work on a design that moves away from the Wrangler inspired theme. It will help them in cementing their reputation in matured markets .
I noticed Mr. Mahindra in an Autocar Professional Interview where he addressed the issue of Legacy head on.He said the word "Legacy" is the most appropriate for Thar since Mahindra has in essence turned out the same kind of product based on its license for Willys Jeep. I agree, Mr. Mahindra, these hardy Jeeps your company built for the past 70 years helped built this country , especially in the high ranges , in the PWDS , in the police forces and innumerable other areas, But once you try to sell this outside India in matured markets..immediately it will be branded as a "cheap Wrangler Knock Off". That "chinese wali feeling" needs to go from what is otherwise a great product.
Quoting Mr. Mahindra from the interview
How important is the legacy of the Thar?
"Legacy is the most appropriate word for the Thar because if you look back, the Thar owes its origins really to the Willys CJ3A, which is the first automotive product we ever made. What is absolutely unique is that this legacy is unbroken for over 70 years."
Source : Autocar Professional