All-New Mahindra Thar (2020) Unveiled


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Interiors and proportions are a big thumbs up Thar has come a long way as a brand. Those engine! Man finally thar gets what it deserves.
But the exterior gets a big thumbs down, not that the quality or design looks bad. The reason for thumbs down being, Mahindra is a global player now, it recently got into patent issue in US with roxor, they should have taken it as a learning lesson. The gen2 Thar is a completely new vehicle with a completely new platform, they could have made efforts to mark their territory with unique front and rear design. Alas they have ended up designing what looks like a Wrangler knock off, this product will be seen globally the same way we see some of cheap chinese copycat designs! Look at Tata, how they have a unique design language that has evolved, why can't mahindra pull off a same thing? If only Jeep launches the Wrangler in India(which is likely) Mahindra is staring at another infringement claim. Leave that alone this is not a good thing for Indian home bred automobile design, as we will get associated with being cheap copycat automotive designers.

Similarities at the front-
IMG_20200815_162218.jpg

Jeep Wrangler Front

IMG_20200815_162059.jpg

Mahindra Thar Front
Just look at it you will be able to match many things like-
A) the crease line on the shoulder,
B) the offset difference between the top of the front windshield and the top of the front window,
C) Alignment of headlight wrt to the turn indicators.
D) Bonnet latches!

Similarities at the back-

IMG_20200815_162133.jpg

Jeep Wrangler Rear

IMG_20200815_162116.jpg

Mahindra Thar Rear

Leave away everything, just look at the similarities between the alloy wheel design.

I am a big fan of Tata and Mahindra and always wish they make a huge mark globally, yet this is sad!
 

350Z

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Sharing a couple of official videos of New Mahindra Thar.



Mahindra-Thar-2020-Launch.JPG

Press Release Excerpt:
Evolution of an Iconic Design

The All-New Thar stays true to the iconic 2-door silhouette but adds purposeful and contemporary touches and design elements to it. With a wider, better-balanced stance and a choice of hard top and convertible roof top options, the All-New Thar imposes its presence wherever it goes.

This design approach flows into the interiors as well. While retaining the commanding driving position that is an integral part of the Thar’s DNA, the All-New Thar has a completely redesigned interior that mirrors the robust, retro-styled cues of the Thar’s exteriors.
  • Iconic Design
  • LED Daytime Running Lamps
  • Dual Tone Bumpers
  • LED Tail Lamps
  • 45.72 cm (R18) Deep Silver Alloy Wheels
  • Choice of Three Roof Options: a Hard Top, First-in-Class Manual Convertible Top & a Fixed Soft Top
  • Front Fog Lamps
  • All-New Purposeful Interiors with an All-Black theme with Silver Accents
  • Faux carbon-fibre detailing around the AC vents & centre bezel
Breathtaking Performance

The All-New Thar is powered by two all-new engines which set new standards in terms of performance, refinement and reliability. A first for Thar and Mahindra, the All-New Thar is powered by the 2.0L mStallion TGDi petrol engine, and by the 2.2L mHawk Diesel engine. These engines are offered with a choice of 6-speed manual transmission or 6-speed torque converter automatic transmission, with an authentic 4x4 manual shift transfer case with a low ratio.
  • All-New mStallion TGDi Petrol Engine producing 150 bhp of power & 320 Nm of torque
  • All-New mHawk CRDe Diesel Engine producing 130 bhp of power & 320 Nm of torque
  • 6-Speed Manual Transmission & 6-Speed Automatic Transmission options
  • Shift-on-the-Fly 4x4 Manual Shift Transfer Case with Low Crawl Ratio
Legendary Off-Road Capability and Refined On-Road Driving Experience

Rough trips demand tough vehicles. That’s why the All-New Thar has been built on a rugged 3rd Generation chassis and tested extensively in some of the harshest terrain in India and across the world. It has an all-new suspension setup that delivers the impossible: better off-roading capability, as well as superior on-road handling and drive quality. The All-New Thar is also equipped with advanced off-road hardware that seriously improves its capability to go wherever and do whatever the driver demands of it.
  • Authentic Body-on-Frame Construction- A True SUV
  • Independent Front Suspension & Multi-Link Rear Suspension set-up
  • Shift-on-the-Fly 4x4 Manual Shift Transfer Case with Low Ratio
  • Mechanical Locking Differential on the Rear Axle
  • First-in-Class Brake Locking Differential
  • Class-leading approach (41.8 deg), departure (36.8 deg) & ramp over (27 deg) angles
  • Ground clearance of 226mm in unladen condition
  • Water wading depth of 650mm
  • All-Terrain Tyres 255/65 R18, with White Lettering: The Largest Tyre in its Class
  • First-in-Class Electromechanical Driveline Disconnect
Everyday Comfort & Convenience Features

The All-New Thar has been designed to provide amazing comfort & convenience in all driving conditions, be they off-road, on the highway or in the city. Special focus has been given to making the interior design as ergonomic as possible for all passengers, not just the driver.
  • Sporty Front Seats
  • Front-Facing Rear Seats with 50:50 split
  • Roof mounted speakers
  • Height Adjustable Driver Seat with Adjustable Lumbar Support
  • One-Touch Tip & Slide Mechanism on the Co-Driver Seat
  • Tilt Adjustable Steering Wheel
  • Power Windows
  • Electrically Adjustable ORVMs
  • Central Locking with Remote Flip Key
Loaded with Technology

Keeping in mind the sporty and adventurous lifestyle of its owners, the All-New Thar is loaded with technology that keeps drivers connected with the Thar, their surroundings and friends no matter where they are, through multiple first-in-class features.
  • 18 cm Touchscreen Infotainment System with Android Auto, Apple CarPlay, USB, Navigation
  • First-in-Class Adventure Statistics Display on the Infotainment System
  • First-in-Class Adventure Connect: Mahindra Adventure Calendar Display
  • First-in-Class Smart Watch & Phone Connectivity with Blue Sense App
  • TFT Multi Information Display in the Instrument Cluster
  • Electronic HVAC Controls
  • Drizzle resistant (IP54 Standard) dashboard switches
  • First-in-Class Tyretronics: Tyre Pressure Monitoring System
  • First-in-Class Tyre Direction Monitoring System
  • Cruise Control
  • Steering Mounted Audio & Phone Controls
Excellent Safety Standards

While exploring the impossible, it’s best to stay as safe as possible. That’s why the All-New Thar is equipped with a excellent range of active & passive safety features to keep all passengers secure and out of harm’s way.
  • Crash-safety compliant bodyshell
  • First-in-Class ESP with Rollover Mitigation
  • First-in-Class Built-in Roll-cage with 3-Point Seat belts for all passengers
  • Dual Airbags & ABS
  • First-in-Class Hill Hold & Hill Descent Control
  • First-in-Class ISOFIX Child Seat Mounts
  • Intellipark: Rear Parking Sensors
Drive Safe,
350Z
 
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I was hoping this wouldn't end up as a blatant ripoff, but Mahindra has just done that.
I dont know whether this will be contested by FCA or not legally, Mahindra should know better, considering the Roxor controversy that happened very recently.
For Mahindra, for the most part of last 70 years, they were bringing products based on a license to manufacture Willys Jeep in the 50's.That cannot be claimed as their legacy.
Mr. Mahindra, if you are reading this, your brand's legacy starts now, with the good products you are bringing out now ; case in point the new Marazzo.
Was it so difficult for your team with a design center in United States and having ownership of arguably one of the greatest italian design houses to work towards sufficient differentiation in design from the wrangler.
Though the improved fit and finish and ergonomics are much appreciated, the design philosophy just baffles me.
 
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mahindra-thar-4-door-armada-render-1068x601.jpg
The SRK design seems outstanding. It will also seems counter the short wheel base bounce/dive issues. I love this look. Hope Mahindra consider this variant. Many will be willing to buy it provided it is below 20L.
 
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Interiors and proportions are a big thumbs up Thar has come a long way as a brand. Those engine! Man finally thar gets what it deserves.
But the exterior gets a big thumbs down, not that the quality or design looks bad. The reason for thumbs down being, Mahindra is a global player now, it recently got into patent issue in US with roxor, they should have taken it as a learning lesson. The gen2 Thar is a completely new vehicle with a completely new platform, they could have made efforts to mark their territory with unique front and rear design. Alas they have ended up designing what looks like a Wrangler knock off, this product will be seen globally the same way we see some of cheap chinese copycat designs! Look at Tata, how they have a unique design language that has evolved, why can't mahindra pull off a same thing? If only Jeep launches the Wrangler in India(which is likely) Mahindra is staring at another infringement claim. Leave that alone this is not a good thing for Indian home bred automobile design, as we will get associated with being cheap copycat automotive designers.

Similarities at the front-
View attachment 280210
Jeep Wrangler Front

View attachment 280211
Mahindra Thar Front

Just look at it you will be able to match many things like-
A) the crease line on the shoulder,
B) the offset difference between the top of the front windshield and the top of the front window,
C) Alignment of headlight wrt to the turn indicators.
D) Bonnet latches!

Similarities at the back-

View attachment 280212
Jeep Wrangler Rear

View attachment 280213
Mahindra Thar Rear

Leave away everything, just look at the similarities between the alloy wheel design.

I am a big fan of Tata and Mahindra and always wish they make a huge mark globally, yet this is sad!
Looks like MnM is trying to make a poor man's wrangler
 
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Hope Mahindra prices it correctly. [think]

Mahindra should have added a factory fitted snorkel, don't know why Mahindra had omitted it even after seeing the Force motors Gurkha. The snorkel would help the Thar to go the extreme like the Gurkha. The Gurkha has a little more boot space to spare with all forward facing seats but this is not the case in this Thar. And Gurkha has a 5 door variant too, why is Mahindra not thinking of launching a 5 door variant when every seats are forward facing.
 
Last edited:

350Z

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Prices of New Mahindra Thar have been apparently leaked. Base model starts for less than Rs.10 Lakh (Source).
  • AX Petrol-Manual Soft Top: Rs 9.75 Lakhs
  • AX Diesel Manual Soft Top: Rs 10.49 Lakhs
  • AX(O) Petrol Manual Convertible: Rs 10.25 Lakhs
  • AX(O) Diesel Manual Convertible: Rs 10.99 Lakhs
  • LX Diesel Manual Hard Top: Rs 11.20 Lakhs
  • LX Diesel Automatic Hard Top: Rs 12.29 Lakhs
  • LX Petrol Automatic Hard Top: Rs 12.49 Lakhs
Drive Safe,
350Z
 
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Finally the cat's out of the bag! Now at these prices, those off-road/on-road credentials and with those drool-worthy looks, the SUV segment (together with the wannabe FWD hatch-on-stilts-and steroids brigade) will be on notice - the genuine article is here!
 
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I was hoping this wouldn't end up as a blatant ripoff, but Mahindra .........
Nothing baffling really. The Thar looks like the Wrangler - period. Rather than going for the generic looks of the also-ran FWD hatch-on-steroids brigade (basically the inverted jelly-mould shape with minor variations, replicated by everyone and their cousin!), M&M did the sensible thing. And having learned from their Roxor experience in the US market, I'd feel that M&M is smart enough to stay from such controversial markets. In any case I feel that the domestic demand would be such that M&M would be hard-pressed to keep up.

Plagiarising car design is a global art form. I have been seeing this from the late-90s, when China started flexing their automotive muscles. I remember how we laughed (I was with Mitsui's car carrier fleet as a Ch. Eng. at the time) in Dalian when we saw something called "WindCruiser", looking like a Land Cruiser - rows upon rows of them, parked in the loading bay. All destined for W.Africa.

I read recently that the new Thar has been equipped with BLD (Brake Locking Differential) together with the other standard SUV features. The BLD would be another feather in M&M's cap, since the Thar would probably be the first offering with this feature in this segment. I remember reading long ago (during the Iran-Iraq war) that the original HUMVEE was equipped with this novel feature, albeit in a more rudimentary form. It struck me as an extra ordinary device at the time - giving the vehicle incredible off-road capability. Using a normal open differential together with automatic, progressive, selective wheel braking, it would ensure positive traction even with just one wheel on terra firma! And all this without the huge expense, complexity and power-hungry mechanicals of the Torsen diff, Haldex clutch or their ilk! Perfect for off-road buffs on a budget.
Way to go, M&M!
 
Last edited:
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Mahindra Thar bookings to open from October 2, 2020

The new Mahindra Thar bookings will be opened from Friday, October 2, 2020, and pricing for the second-generation SUV will also be announced on the same day.

  • New Mahindra Thar to be sold in two variants.
  • Second-gen Thar gets four engine-gearbox choices.
  • Expected to be priced in the range of Rs 12-15 lakh (ex-showroom).

Read
 

350Z

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First unit of New Mahindra Thar has raised Rs.1.11 crores through an online auction. Mahindra has matched the amount raised at auction and total proceeds of Rs.2.22 crores will be donated towards COVID-19 relief work.

The winning bid is placed by Mr. Aakash Minda from New Delhi. The auction had almost 5,500 registrations from nearly 550 locations across the nation.

The launch is happening on 2nd October at 12:30 PM. Link to webcast: YouTube.

thar-delhi-10.jpg

thar-mumbai-7.jpg

thar-delhi-4.jpg

thar-delhi-5.jpg

Drive Safe,
350Z
 
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As much i love this Thar, i also am in pain to see it blatantly copied / inspired from Jeep Wrangler. Feels like being Chinese. when we talk so badly about chinese copying designs left right and center.

Mahindra should have made this different much different than wrangler.
 
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