Ford Ikon Emerges as a Leader in Entry-Level Sedan Segment
As per the latest results of research conducted by JD Power Asia Pacific for India Quality Study SM 2009, Ford Ikon has emerged as the best entry level sedan in its segment. “The results speak for itself. It’s about a quantum leap in quality that our vehicles demonstrate and our laser-focus and commitment to produce world-class quality vehicles for this market that exceed customer expectations,” said Michael Boneham, President & Managing Director, Ford India. ''We will continue to leverage the momentum gained and build on as we launch products in the future.'' added Boneham.
Earlier Ford’s SUV Endeavour and Ikon both have scored high points in JD Power Study for Dependability. The new results are quite encouraging for the company that prepares itself for entering the small car segment by launching its hatchback model Figo in India. Ford Ikon beats strong contenders like Maruti Suzuki Swift Dzire and Tata Manza in its segment. Note that Tata has only recently launched the Tata Manza in India, and the Swift Dzire is one of the fastest selling models in its segment with a waiting period stretching up to at least 3-4 weeks.
Mahindra Bolero Tops the Customer Satisfaction Charts SUV / MPV Category
The Mahindra Bolero has been ranked the highest in total customer satisfaction in the SUV / MPV category in the 2009 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS Automotive, the specialist division of TNS Global. The Mahindra Bolero has been graded against brands like the Toyota Innova, the Chevrolet Tavera, the Tata Sumo and the Tata Safari. The Bolero has achieved a TRIM Index score of 96, as against the automotive industry average of 91.
This study is based on a survey undertaken among more than 8100 owners of major car models sold in the country and covers over 54 models. Criteria for the award included sales satisfaction, product quality, vehicle performance and design, after sales service, brand image and cost-of ownership. The TCS index score provides a measure of satisfaction and loyalty that a given model enjoys with its customers.