When TML launched the vehicle it should haven been available for display and TD from the next day in showrooms. Its very simple, if you see a shampoo add in TV commercials, You would ask for it the next day in a near by shop. If its not available you loose the first set of customers. Now imagine the shopkeeper telling "no idea when it will arrive saaar"
Tata have come up with an outstanding product but failing on delivering it at the right time.
Right from Auto Expo 14 which happened at Feb these cars garnered a very good response from across the automotive hub. After 5 months TML did a media drive and the reviews started coming out well and promising for the Zest. With this input TML should have geared up on the launch and made sure at least they have some surplus to cater.
Lets agree that AMT has some supply issues but what about Revotron ?
You should have had the Revotron line of cars at least.
Even after a week of launch the TML dealer at Concorde Motors(Mysore Rd B'lore) has no idea on when the vehicles are available for TD.
I got a call for variant and colour confirmation. Since I wanted to see the colour and then decide, I don't know how I'll book.
If they don't ramp up these things quickly they are loosing their share again.
Wake up TML, wake up