Tata Safari Storme VX 4x4 (Pearl White) - Ownership Review


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Introduction

This is the chronology of getting my hands on Safari STORME (Pearl White VX 4x4) and how the ownership has been till now. It is somewhat lengthy as some of the events date quite a while back in time. However, the titles provided for different sections should help readers jump to relevant areas of interest. Please let me know if there are any specific questions and would be happy to answer them from my point of view.


Some Flashback

The first time a car made me think 'I want to have that one day' was in 1994 while watching the movie KADHALAN (Hum Se Hai Muqabla in Hindi) - the scene where the antagonist (Raghuvaran) has parked his TATA SIERRA by the road, turns his head to look at the camera. There was something so stylish about that scene and particularly the parked car that got etched in my memory very deeply. Of course, owning a bike itself was beyond my means. So, the car was only a big wish.

Fast forward to 2000, by when I had managed to finish degree, find a job, buy my dream bike YAMAHA RX100 and had the means to finally think of buying a car. Not sure if Sierra was still under production then, but there was not a single person that concurred with my thought of going for it, new or pre-owned. I'd have to work overtime just to keep it running is what people said. Tough call to make - but decided to take the advice of my friends and well wishers and settled for a sedan. (That I regretted this decision for long is a different discussion altogether)

The next opportunity to think of a new car came in late 2005 when the Ford IKON had done over 110000+ kms and was starting to give frequent problems. By now, SIERRA is done and dusted and SAFARI seemed to be the next gen SIERRA. No luck this time also - wife wanted a sedan and sedan only. Settled for Honda City ZX in 2006 - no regrets with this one though.

Another 100000+ kms of happy ownership with Honda City, it was time again for the next car somewhere in mid 2012. No change in preferences still - wife needs a sedan and sedan only and I wanted my SUV. Without getting into the details of negotiation that went on for a couple of months, we agreed to keep the sedan and also buy a new SUV. [:D]


The Search

This is when the fun and work started together. The SUV market offered lot more choices, with Toyota, Mahindra, Renault, Honda, and Chevrolet offering options. Honda and Renault were the first to go even without test drive - did not quality as SUV. Captiva was next - primarily because of problems with my first car that was American.

Took test drive of Fortuner, XUV5oo and DICOR – more details on this covered in 'Tata Safari Storme - Road Test Review' post #696. XUV5oo was next to go - just didn't belong behind the wheels.

And finally there were two - Fortuner and Safari. Most friends and family advised against Dicor for all its known issues and no one was optimistic about the upcoming new avatar STORME either. This is where I owe a lot (perhaps TML too) to our forum that kept articles and reviews about STORME coming in full flow. It definitely gave me hope for something good that was coming. The reviews didn't disappoint and addressed most concerns with Dicor. That was the last box to be ticked and STORME was the last one standing.


The Dealership

The test drive experience (absolute excellence from Lanson Toyota and the so so from Concorde) made me think of options for dealership for the purchase. Left messages for CONCORDE and TAFE Reach in Chennai about my interest in the STORME. None bothered to call from TAFE while CONCORDE went to the extent of saying STORME may never me launched in Chennai (perhaps trying to meet numbers for Dicor during December, while the phased launch of STORME was happening)

This is when a close friend of mine mentioned about this new dealership in Cuddalore - SCHAKRALAYA MOTORS, dealing only with TATA SUV's. Decided to check it out as this happens to be my hometown and I do visit often. The first think that impressed me was the neat showroom environment (no surprise for a new dealership, I guess). What impressed me even more was the candid nature of the staff who acknowledged that STORME launch was imminent and that it was a much better product that the Dicor. This conveyed two things - one, the dealership personnel are knowledgeable about the product and two, they were guiding the customer with right information.

The overall experience was very positive but wasn't sure if I should buy here. A couple of weeks later, SCHAKRALAYA MOTORS called to inform availability of test drive vehicle. Did the test drive and nothing happened to rethink my choice of STORME. Rather, the experience allowed me to get closer to choosing the dealership.

Some other factors that influenced my dealership choice - 2013 vehicle delivery possible in 2 to 3 weeks, temp registration will be taken care, assistance will be provided for permanent registration (for registration related logistics between purchasing there and registering in Chennai) in addition to the attention received and prompt response to queries from staff.

That was it - decided to go with SCHAKRALAYA MOTORS. So, finally on the 12th of February 2013, wired the initial deposit booking my PEARL White VX 4x4 STORME. Got confirmation, receipt via e-mail within the next few hours - first indications that the dealership choice was a good one.


Other Logistics

Spent a bit of time for insurance and loan deals.

Insurance worked out to around 34K with TATA AIG. Thought it was a good deal when compared to the dealership quoted price. Dealership had no issues with buying my own insurance. TATA AIG messed up with the name in the policy document that caused a lot of inconvenience and stress on the day of delivery.[angry] Looks like, even private companies are not used to getting things right the first time or equipped to handling exceptions promptly. Even worse, some of their call center staff drove me insane providing incorrect information by the minute. (I can write another article on this topic alone but will stop here for now)

Took quote from ICICI, Royal Sundaram, SBI and Indian Bank for the loan. Went with ICICI as the differential was only .25% more than nationalized banks – felt that was more than worthwhile considering the service levels received.


Homecoming

About a week after the booking, I had called to dealership to ask if the VIN number was available. To my pleasant surprise, received an e-mail with the details in the next few hours and also stating that my new ride was already in transit.

As this was earlier than expected, had to hustle around getting the insurance policy issued, the loan amount disbursed and the paperwork done. Meanwhile, dealership confirmed that vehicle had reached their yard and delivery could be made on Friday.

I could really feel butterflies in my stomach. It was quite surprising because I thought I was well beyond that age. However, to say the excitement level was very high would be an understatement. Meanwhile friends and relatives helped with the pre-delivery inspection that turned out fine.

No major surprises on delivery date. Insurance mess up was the only unexpected event that was delaying the temporary registration. Dealership helped sorting this out, at no additional expense. Similarly, there was a minor last minute hiccup with loan amount disbursement as SCHAKRALAYA MOTORS was not a valid payee in the ICICI systems. The dealership agreed to sort this out with ICICI and go ahead with the delivery as planned.

The delivery was scheduled for late evening, as I had to travel from Chennai. The dealership owner and staff waited and greeted us at the showroom and the beast was all dressed up and ready to go. After chit chatting with the owner and management staff for some time, the service advisor explained the key features, service schedule, etc. (to which I could only pay partial attention) That was it – the owner handed to keys, staff took pictures and clapped and finally I drove home with my dream car on the evening of Friday, 22/Feb/13. [:D]


First Impressions

Leaving the dealership, drove around a bit, met friends and relatives and finally went to bed around 01:00 am Saturday morning. Woke up early in the morning and went straight to the beach with some friends to check out performance of 4x4.

The beast hardly broke sweat handling the beach with five adults – used only 4H. Being the first day didn’t venture too deep into the shores but everybody was impressed with the performance. Three of the friends are professional drivers and had prior experience with Fortuner, XUV 5oo, Dicor and had strongly advised against Safari and favored Fortuner earlier. Their feedback was that STORME was nothing comparable to the Dicor and was a better pick than the Fortuner for the price and performance.

As the beautiful white beast turned out all muddy and dirty from the beach, went straight to the dealership for cleaning, horns replacement and carpets. OEM horns were no good and so replaced them replaced with roots vibrosonic. Cost around 1800 including relay, wires and installation. STROME mats were not yet available and had to settle for Dicor mats for the time being.

Not much to say about performance yet as I am in the process of transitioning from a petrol vehicle to a diesel one. I was happy with how the beast handled in different roads, different speeds and gears.



First Service

The beast covered 1200 kms within the first 10 days and decided to get the first service done. (one month or 1000-1500 kms is the specification). The only complaint was that the doors required a real thud to get engaged. Service was completed within the day and whatever was done the doors work fine now. They are closing normally without having to bang them anymore.


Registration

As promised, the dealership provided all documentation to facilitate the permanent registration and the process went through fine. Got a glimpse of how government offices function but nothing major to mention here. I guess registration is not a big deal if you have papers in order and also someone that is knowledgeable about the process to help.


Accessories

There are conflicting views about the percentage visibility required as per government regulations for sun control films. Some say it is 70% and other 80%. Some even say no film, whatsoever.

I found the 70% visibility films from V-KOOL to be as good as transparent with around 45% reduction in heat. Got this done for Rs.9200 from auto mall – hoping the looks and color of the beast would keep me out of trouble from law enforcement.

The STORME body cover cost Rs.3600 that I purchased from the dealership itself.

At this time, STORME has done nearly 2000 kms and the experience so far has been absolutely fantastic. Will keep posted on how the ownership continues.

A couple more pictures of the beast - we are still debating if it should be named HIDALGO or IKRAN - will let you know once we make up our mind.
 

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Re: Safari STORME VX 4x4 (Peral White) - Ownership Review

Congratulations buddy for your Beast [clap]and very well written review.

But post some more pics and also some interior pics as well.
 
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Re: Safari STORME VX 4x4 (Peral White) - Ownership Review

Hi decool
Many congratulations on the Storme. Post some more pictures of the interiors as well. BTW just to update you ALL kinds of films are banned by the Supreme Court all over India. In Mumbai they are very strict about it, however, I am not sure about Chennai. Here they take away the driving license and ask to bring the car without the film within one week. It is an illogical rule nevertheless a good weapon for the cops to harass.
 
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Re: Safari STORME VX 4x4 (Peral White) - Ownership Review

Congrats for the storme Decool. Well these two pictures are not doing justice with the thread, do post more photos of interiors as well as interiors. [:)]
 
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Re: Safari STORME VX 4x4 (Peral White) - Ownership Review

@Decool

Congratulations for your white beast buddy !! nicely summed up simple but effective review

The first pic made my day and as usual we are always hungry for more pics of the beast[clap]
 
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Re: Safari STORME VX 4x4 (Peral White) - Ownership Review

Superb in depth review from you , loved the second pic a lot . And like others please post some more pics of the giant .

Loved reading every bit of it and have rated it 5 star for the amount of effort you took in writing the details of your journey .
 
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COngratulations again,

And wish u milions happy and safe miles ahead...

Hey for the name of ur beast I guess, HIDALGO suits more, as it is reliable and a mile munching machine like the Horse in Movie Hidalgo...
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

Congratulations decool for your beast..do not get surprised if people around you stare at your ride.
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

Congrats decool on your white beast. I loved the pic of your beast standing on the sea side. Would love to see more pics , both interiors and exteriors. Keep us posted with the performance of your new Safari. Oops Storme. [:)] And since you got the 4x4 version, any off-road trips planned?

Congrats once again and drive safe.
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

The turn from a sedan to SUV at the end of 2012 was really nice and well justified with the Kadhalan movie scene, Boy i still remember the bgm of kadhalan for raghuvaran [lol],

Most of the people who didn't own TATA think its inferior, but it nothing short when it comes to performance and is known only after some real drive on worst terrains and soft terrains back to back to know what all the beast can take with ease

Just a question i needed to know it from you as you had owned FORD and HONDA which are know for its fit and finish, with your experience till now do you feel the Storme has a good/descent fit and finish, or does it leave more to be desired for you as a ex-FORD/HONDA user

I have seen it during the test drive and it looked good but the experience which you get by owning the product is quite different, hence the question
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

Congratulations for owning a SUV.
How about the handling in high speeds. Whether any difference between XUV5OO,Scorpio and Safari in this regards.
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

Congrats on owning the Real SUV. Please post some interior pics too.

All the best with your ride.
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

Just a question i needed to know it from you as you had owned FORD and HONDA which are know for its fit and finish, with your experience till now do you feel the Storme has a good/descent fit and finish, or does it leave more to be desired for you as a ex-FORD/HONDA user
Interior fit and finish of Ford IKON appeared better than rest in the segment in 2000 but by 2005 it felt way outdated.

Honda City ZX interiors were an absolute delight when bought in 2006 and even today it is one of the better cars in terms of interior fit and finish, in that segment. Everything fits in nicely and I have wondered sometimes as to what more could be done.

The fit and finish of STORME delights as much as Honda if not more (STORME is the top end version with leather, wood trims but Honda being a lower end version had some good bit of plastic). However, looking at the available space I do feel lot more could have been done in the STORME.

So, whatever is offered in STORME has been done well for the most part but more could have been done. A couple things that could have been done better,
- when you open the glove box you are able to see through the gap that reveals some bits of inner working behind
- the small compartment in the middle of dash does not inspire confidence while closing (while it is good enough to hold 3 pairs of adult sunglasses somehow I get a feeling the latch mechanism is not going to last long)

Congratulations for owning a SUV.
How about the handling in high speeds. Whether any difference between XUV5OO,Scorpio and Safari in this regards.
Haven't driven any of the vehicles mentioned by you long enough to compare – based on the experience so far handling the STORME has not been very different from handling Honda City. This is based observation from 3 round trips between Chennai and Pondicherry on East Coast Road. All but one curve went thru at 80kmph or more – didn’t even think that I was driving a tall, 2+ ton vehicle after the first time.

Once into top gear and reaching 80 kmph the power output seems linear upto 130 kmph (this is the max I have driven so far). There is no vibration or any engine struggle. (used to feel this when taking the Honda above 120)
 
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Re: Safari STORME VX 4x4 (Pearl White) - Ownership Review

Congrats Decool[clap]

Happy to see another Strome Owner here.

BTW, Cuddalore SCHAKRALAYA MOTORS is one of the Best TATA SUV dealer. one more thing, Owner of SCHAKRALAYA MOTORS is a business friend to my Dad[:D].

your Strome looks gorgeous in White. Hope you will bring your Strome to upcoming TAI meet.
 

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