Ford's one trick pony attitude:
I went to an Auto Fair in Bangalore last night.
I found almost all car manufacturer having their stall with all their products.
Repertoire include even the best sellers like Swift/DZire/Amaze to some niche products. Every manufacturer wanted to showcase their stable.
I did 3 rounds but could not find a Ford stall. I know they dont need to advertise EcoSport, but they certainly don't seem interested to sell Figo/Fiesta/Classic/Endy either.
Are they trying to be Maverick (Certainly not) or ignorant?
When same question was asked to Mr Joginder SIngh :"Ecosport is charbuster but Figo sales are going down month by month. Reason and Remedy?" He replied with one magic word "This is our strategy."
This attitude can be interpreted in many ways. I am leaving interpretation to individuals. BTW
I saw DC Duster Lounge in all its flesh along with DC Avanti. What a grand makeover.