29th June 2018: Sponsored by Toyota Kirloskar Motor along with its dealer partner Nippon Toyota, India’s first official international football pre-season tournament, Toyota Yaris LaLiga World, will hit the sub-continent on July 24th with Kochi playing hosts to Indian Super League club Kerala Blasters FC, A-League's Melbourne City FC and Girona FC from LaLiga . The maiden edition of the tournament will be held across five days at the Jawaharlal Nehru International Stadium in Kochi.
The Toyota Yaris LaLiga World has been created to showcase India as a pre-season football destination for clubs around the globe, with an aim to creating a calendar event at a grand scale. The tournament will celebrate the growing love and passion for the game in the country and provide top-notch football action to Indian fans who crave for a world–class experience.
This edition of the tournament spans 3 continents and promises to be a truly international event. One of ISL’s biggest clubs, Kerala Blasters FC, will look to kick start their pre-season playing these top foreign clubs at home. Australian Club Melbourne City FC, managed by Warren Joyce, will come in after a strong third-placed finish in the recently concluded and hotly contested A-League, the best finish by the Club in their history. LaLiga’s Girona FC will look to add Spanish flavour on their maiden trip to India. After joining the top-flight last season, Girona FC made a strong statement beating defending champions Real Madrid.
The association by Toyota celebrates the brand’s aspiration to stay connected with its customers as well as highlights the common zeal of world-class performances offered by Toyota Yaris and the game of football. The recently launched Toyota Yaris has been winning hearts for its class-leading features, superior comfort, top-notch quality and excellent performance. Loaded with 11 first-in-segment features such as the Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, Tyre Pressure Monitoring System, Front Parking Sensors, CVT across all grades and more, the globally acclaimed sedan resonates the evolving customer needs and offers great value proposition.
Nippon Toyota has taken an initiative called The World United with the promise to bring top-flight international football to India and across the globe. Toyota Yaris LaLiga World heralds the beginning of this visionary idea.
Mr. M.A.M. Babu Moopan, Chairman and MD, Nippon Toyota said
“We are delighted to share the excitement of Toyota Yaris LaLiga World Football tournament uniting players from international clubs in Kochi. Football is in Kerala’s DNA and we feel proud that India's first official pre-season tournament is being hosted in Kochi. Nippon Toyota always looks forward to contributing to the people and the society in Kerala through various initiatives. We are confident that this tournament will help promote Kerala as a destination for International football leagues. The World United is planning to make this event an annual property with more clubs participating each year taking this to different continents.
Toyota products resonate the same excitement, emotional connect and an uncompromising pursuit for excellence as the game of football. As hosts, we Nippon Toyota take this opportunity to welcome all the participating teams and look forward to some exciting days of football in the city”
Mr. N Raja, Deputy Managing Director, Toyota Kirloskar Motors expressing his delight said - “
We are happy to support the Toyota Yaris Laliga World Football Tournament along with our Dealer Partner Nippon Toyota, which has roped in the finest talents from international clubs. Toyota intends to extend its immense support to continue its initiatives to create inclusive community around the world through sport. We are happy to associate one of the most celebrated products globally with this tournament-Toyota Yaris. The excitement of the game will further add to the success of the product in the State of Kerala. Yaris resonates the same passion, commitment and excellence that drives the game of football. We hope all the clubs give their best performance and wish them every success for this season. We will continue to promote development of sports activities in the country.”
Mr. Vivek Sethia, CEO, India On Track, a company that is a co-promoter of the Tournament,said, “
The vision behind this initiative was to host an international football event in India that could build on the excitement after the FIFA U-17 World Cup. Kerala is fast emerging as the new football capital of India and hence we feel it is the right place to host this stature of an international pre-season tournament. The aim is to showcase and share the skills, passion and knowledge about the game. We believe that Toyota Yaris LaLiga World will be a milestone in Indian Football, helping the sport grow to greater strengths."
The tickets for the tournament will start at INR 275 and will be available through the, Official Ticketing Partner, PayTM.
https://insider.in/toyota-yaris-laliga-world/
About Laliga World
LaLiga World Challenge is a program created in 2014 by the Spanish Professional Football League (LaLiga) with the support of the Spanish Government, the National Sports Council and the Spanish Institute for Foreign Trade. An initiative to bring professional football clubs from all over the world closer to project the image of Spanish football internationally, spread the values of our country’s brand and generate new opportunities for all parties involved staging cultural, PR and corporate events.
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