Mercedes Benz Announces ‘Performance Drive’ Motoring Platform in India


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350Z

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Mercedes Benz has launched a unique motoring platform known as ‘Performance Drive’ for the people of different age groups in India. It includes comprehensive driving activities for participants depending upon their level of interest and skills. Under the ‘Performance Drive’ umbrella, Mercedes Benz offers the following exciting activities:

1. Young Star Driver Program: Mercedes-Benz India has created this exclusive platform to spot, nurture and launch young stars in the Formula 1 and DTM racing circuit. Open for future stars between 15-25 years, this unique event will be conducted in association with the Federation of Motor Sports Clubs of India (FMSCI). Top performers will have an opportunity to undergo Advance Training in Germany then the PRO training and finally the masters SLS AMG GT3 training.

2. Star Off-Road Experience: This is first of its kind off-roading experience wherein participants in this program will be invited to Pune, the home of Mercedes-Benz India where the specially created off road test-track with the powerful SUVs from Mercedes stable will await them. Under supervision of experienced trainers the participants will be taught the basics of off-road driving. A chauffeured Mercedes for ground transport and a visit to the plant are additional highlights of the program.

3. Track Day Experience: The corporate czars will get an opportunity to burn rubber in the iconic Buddh international Circuit on a range of high performance AMG Cars. The event will include qualifying rounds over two days and opportunity to get trained by professionals on performance driving techniques like cornering, braking, slalom etc. Also on the anvil is Corporate Track Day and programs for team building activities around performance driving.

4. International Driving Experiences:
Motoring enthusiasts in India now have a host of opportunities to drive highly versatile cars in most exotic locations through this route. So be it a snow-driving program near the Arctic Circle or a world tour in the G-Class, exotic driving experiences are now available at the fingertips.

5. AMG Driving Academy:
Motoring enthusiasts who dream of a career on the track will experience track driving in powerful AMG series of cars from Mercedes-Benz and will be trained under race veterans and professionals about the different nuances of performance driving in this adrenaline gushing engagement.

6. Star Drive Experience:
An engagement that enables participants to experience the capabilities of the Mercedes-Benz cars and SUVs through specially created driving situations. Get behind the wheel and push your limits of driving under supervision of trained professionals, at the Star Drive experience.

Eberhard Kern said:
“Mercedes-Benz has been a performance brand and committed to performance driving since the beginning of motorsports. Being a performance brand our engagements are not limited to race drivers alone but encompass motoring enthusiasts as well. In India, the ‘Mercedes-Benz Performance Drive’ will address people across interest levels and skill sets through multitude of engagement opportunities and further the spirit of motoring and performance driving. One may be an enthusiast desiring an adrenalin-fix or seeking to experience the best of modern

automobile technology; one may be a high flying corporate with the attitude best defined by “Fast Life Fast Cars”. One may be an enthusiast seeking unique thrilling experiences- or a youngster with of dreams of the career on the race track: whatever the ambition or skill level, the customized driving programs under the umbrella ‘Mercedes Benz Performance Drive’ offers exciting possibilities. We are happy that this platform will address the needs of motoring enthusiasts and hope to be a catalyst in heralding the culture of performance driving in India.”
Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India launching the  Mercedes-Benz Per.jpg

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Akash1886

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AMG Driving Academy

Give-in to the adrenaline rush this year with AMG Driving Academy 2015!
If you are a motoring enthusiast and speed drives your life, there is no better place to experience automotive passion than at the AMG Driving Academy. It's a place where you can learn, improve and challenge your driving skills under professional trainers. It is designed to deliver maximum driving enjoyment and an in-depth understanding of the Mercedes-AMG.

1. Program Details and Schedule :

The best way to appreciate the capabilities of an AMG car is to experience it first-hand. This year’s AMG Driving Academy is extra special, as it showcases the upcoming new models that are scheduled to be launched. You will even get a chance to visit Affalterbach for the complete AMG experience.

The AMG Driving Academy in India offers 2 programs: Basic Training and Advanced Training.


a) Basic Training: The AMG Basic Training is perfect to satisfy your need for speed, teaching you to achieve your goals in the process. With ample time to spend behind the wheels of an AMG car, you will get a firm foundation to master a high-performance vehicle.

Exercises include slalom, handling, emergency braking, cornering, and car control – all at the wheel of a Mercedes- AMG. A ride in the “AMG Race Taxi” next to a professional race driver marks the highlight of an unforgettable experience.

b) Advanced Training: When the passion is awakened and you want more – more dynamics, more performance and more racetracks: It is time for the AMG Advanced Training. Two and a half days among friends, paired up, with a laser-focus on achieving the next level of mastering a Mercedes-AMG.

With the support of data recording and video analysis, you will hone your driving technique, boost speed and master the steepest learning curves. Finally, a ride in the “AMG Race Taxi” will let a professional race driver show the dimension of adrenaline that can only come on a racetrack.


If you’re ready to hit the racetrack, please do hurry – we have limited seats left.

Batch Porgram Name Location Dates

1 Basic Training Hockenheimring Germany June 8th - 9th
2 Basic Training Hockenheimring Germany August 13th - 14th
3 Basic Training India September
4 Advance Training Circuit de Spa-Francorchamps - Belgium. September 8th - 10th

2. Participation Criteria

Any motoring enthusiasts with a valid Driving Licence can participate in the AMG Driving Academy.

3.Commercial: Listed below are the different Training costs.

1 Cost of Basic Training in Germany 1290 euro per participant

2 Cost of Basic Training in India Rs. 75,000 per participant (Non Customer), Rs. 50,000 per participant (Customer)

3 Cost of Advanced Training in Belgium 3100 euro per participant
*Amounts mentioned in Euro need to be paid directly to the Daimler AG.

Basic training does not include Stay cost.

Cost per accompanied person – 375 euro (Accompanied person is not permitted in vehicle during exercise)

Advanced training includes theoretical and practical driving training (German/English), 1 x overnight stay in a superior class hotel, full board throughout the entire event, including drinks with meals, driver’s dinner.


4. Contact Us:
Take a quick moment to fill in the registration form and sign up for the AMG Driving Academy.

Toll Free No : 1800-102-9222
Source: Official
 

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