Direct Information from Mahindra Auto for TAI
November 29, 2009, Kochi: Mahindra & Mahindra Ltd. (M&M), India’s undisputed leader in the utility vehicle segment, recently organised the Mahindra Bolero Mileage Marathon aimed at highlighting the superior mileage of India’s No. 1 SUV, at Kochi. A total of 32 Bolero families participated in the event which was a special customer-centric initiative.
“The Mahindra Bolero Mileage Marathon in Kochi gave a clear idea on fuel efficiency of India’s No. 1 SUV. A testament to this is the winning mileage of 35.15 kms/litre clocked by Mr. Seby K B. The Bolero’s superior value proposition, style and rugged appeal coupled with our customer-centric approach to business have been major contributors to its success over the years,” said Mr. Vivek Nayer, Senior Vice President – Marketing, Auto Sector, Mahindra and Mahindra Ltd.
The Mileage Marathon, covering a distance of approximately 58 kms, was a close contest with the first runner-up, Mr. James C K, clocking an average of 31.35 kms/litre, while the second runner-up, Mr. Jamseer T S, clocked an average of 28.79 kms/litre.
The winners received exciting prizes and all participants were entertained by a variety of special programs & events.
Bolero owners and their families participated in the event with great enthusiasm.
Since its launch in June 2001, the Bolero has evolved over the years, incorporating a host of features and aesthetics which match the evolving lifestyle aspirations of Indian consumers. In 2007, M&M launched the New Bolero which offered a bold new style, greater comfort and conveniences. In September 2008, Mahindra introduced the most powerful Bolero yet - the Bolero VLX powered with CRDe technology. October 2008 saw the launch of the Bolero SLX with Micro-Hybrid technology which ensures better fuel efficiency by reducing wastage, resulting in lower operating costs.