Force Motors Planning To Invest 1,000 Crores For Development


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Pune based auto maker Force Motors has reportedly stated that it will invest nearly Rs 1,000 crore for developing new products and capacity expansion in the next three years. According to the reports, the company that currently rolls out light commercial vehicles, utility vehicles, tractors and diesel engines from two plants is also considering setting up of a third plant.
Force Motors Chairman Abhay Firodia was quoted as saying "We will be spending approximately Rs 1,000 crore on new product development and capacity expansion. We are in the process of evaluating opening a third plant. We are looking at locations for this." Firodia, however, did not specify by how much the company is looking to increase production capacity.

According to the reports, Force Motors' two plants are located at Akurdi in Maharashtra and Pithampur in Madhya Pradesh, which has an annual capacity of about one lakh units. Firodia was quoted as saying "We are very focused on our van segment though we have SUV and trucks but rural utility vehicles and vans remain our main focus. In about a year from now we will launch a new van." Later this week, the company will launch passenger carrier van, Traveller 26, he said. The vehicle was showcased at the Auto Expo earlier this year, it was reported.

Force Motors planning to invest Rs 1,000 crore in development over next three years | WheelsUnplugged
 
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Re: Force Motors planning to invest Rs 1,000 crore in development over next three yea

All of above is good but the most important thing for Force to do would be to increase the no. of their dealerships.The lack of it is hurting them bad at the moment ,IMO.
 
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Re: Force Motors planning to invest Rs 1,000 crore in development over next three yea

All of above is good but the most important thing for Force to do would be to increase the no. of their dealerships.The lack of it is hurting them bad at the moment ,IMO.
It will be done eventually, with just one product it's tough for any company to pursue entrepreneurs to invest in a dealership
 
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Re: Force Motors planning to invest Rs 1,000 crore in development over next three yea

It will be done eventually, with just one product it's tough for any company to pursue entrepreneurs to invest in a dealership
Yup,they should re-launch 4x4 Gurkha and Trax along with new MPV that they are planning.

BTW,Vishy do you like the looks of Force 1?
 

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