Originally Posted by IndicaDLS2002
Actually let me add here
Just pricing it 7L to 10L is not enough.
1. Ensure they have enough production capacity & only take bookings giving proper delivery timeframe in writing.
2. At the base version if they cut too many features then again its useless to the customer frankly!
3. Let there not be a huge difference between the topend & base version, like twice the amount etc. This sends the wrong signals to the customers!
4. Don't fluctuate the price sharply after people have booked!
What I am trying to say is apart from the price the customer & market needs to be handled well else the hype/craze will go down as fast as it picks up! The ES series of events that occurred over the past few months should be something to learn from for new "hot" launches!
Considering the situation now I think,
* Pricing should be between Duster and Ecosport
* Interior quality should be better than both Duster and Ecosport
* Come out with the plan, have centralized booking and price protection for what ever the number of cars booked initially.
* As suggested by you, the narrow the price band, this makes sure the 'segment' is defined. Don't make it overlap different segments, specially upper segment will not be happy.
* Train and monitor the dealer behavior by being in direct contact the the customers.
* Show that Nissan, takes care of the customer than dealer, considering the Ecosport episode that will add value to Nissan brand.
I think all the above doable, But needs a strong management team to be action by the Nissan. If they dont, they will have a tough time as Duster is still selling good(Thanks to Ecosport marketing and handling) and still lot of people booked Ecosport and ready to wait indefinitely even though price goes up!