Originally Posted by Jazzy
This is the precise reason why Merc is bleeding badly in India. They refuse to budge from their staunch obsession about 'product quality' as they call it. Downsizing engines is the name of the game. Hell, even the new Bentley continental GT sheds 4cylinders from W12 to V8! As long as the build quality, handling & dynamics are not sacrificed what is the problem with launching cheaper variants, if I may at all call 40 lakhs 'cheap'?
One has to adapt to changing times & market requirements, else perish.
Issue is not just with engine but specs also.
Eg. in 3 series CE, BMW removed i-drive, sun-roof, leather upholstery, & HID, electronic seats (yes seat adjustment is like Wagon-R, with small rod beneath). This way they reduced price.
Merc on other hand has set some benchmarks for itself. If Merc does some cheap things like manual seat adjustment, cheap headlights etc. I will be the first one to shoot off a letter/email to Merc complaining about this.
It will be like converting Rajnikant to Abhishek Bacchan
Bottom-line is, BMW buyers want only BMW name (no wonder why X1 sells despite having nothing in it), while Merc buyers look far more than just a car.
Thats the difference.
* I feel Merc will launch lower series like B class rather than downgrading say C Class.
Originally Posted by visran
BMW India has rolled out its 25,000th car from its assembly line at its Chennai plant. Juergen Eder, managing director, BMW Plant Chennai (pictured) said, “It has taken us less than six years to achieve this milestone.” BMW India has recorded retail sales of 4457 cars (delivered to customers) in the calendar year 2012 (the break-up is as follows - January – 550, February – 736, March – 1083, April – 712, May – 626, June – 750). The company delivered 9,371 cars in 2011.
See the pic, all are X1s !!
Wonder why people spend so much amount on X1 ? Better buy BMW logo & stick it on Duster, at the end, result is same !! BTW
, any chances of diesel 5 series in stripped down version ;) ?