Now a days many people can be seen discussing about XYZ car is very good but still it isn't selling or ABC car is not that good but it sells a lot.
I too heard the same everywhere like in dealerships,at home,on streets and in FORUM too.
Okay so my mind again got its appetite and I was again busy thinking of three W's:-
First one is:Which car excelled/failed?
Second one is:When it excelled/failed?
Third is:Why it excelled/failed?
Then factors started coming to my mind,and the factors were as follows:- First factor-FE:-
FE or fuel economy plays a major role in making or breaking a car,simple it is:
Any car which has got higher FE is expected to go farther in same amount of fuel as well as the car with higher FE goes longer in sales charts too.
I laughed loudly and said "I got it,I got it..the reason is FE"..
But then,suddenly a Micra and a Verito passed from in front of my eyes and I was again in the same state thniking of what other factors it can be... Then came the second factor-Design:-
Yes definitely this is a lead factor,this made Honda City,Hyundai Verna and XUV rule the segment.Definitely everyone wants his car to look good and hence its definitely the design.
Again I roared in laughter claiming I have cracked the code.."The reason is the design",see neither Verito,nor Micra have got such good designs and hence aren't doing that well.
Suddenly some fool came in a Linea and parked it just in front of eyes and again I was left in the same state thinking what's wrong with me.. Then came the third factor-Brand:-
This time I was over confident that yes,its the badge which does it all,any car from a brand like Maruti Suzuki sells like hot cakes but from brands like Fiat struggle to sell.
Thinking of none else I shouted 'Eureka-Eureka',I have solved the mystery..
Then suddenly came to me a Kizashi owner and gave me a very bad stare.
Again same story,I was again standing like a scientist who is re-inventing the inventions.. Then came the fourth factor-Car:-
After three failed attempts,this time I tried to give the best and hence came out with the 'CAR' itself.Its the car itself which can make or break the 'CAR'.With happiness on face I concluded the research,but without making any noise,because after getting insulted thrice I wanted to prove myself a silent warrior..
But then came a Punto and a Fabia and again I felt like a dream is shattered even before it came true.. Then came fifth factor-A.S.S.:-
These three words mean a lot,A,S,S..everyone likes the A.S.S and everyone likes to have a good A.S.S and enjoy it
Its the Maruti and Hyundai who lead in this field and hence customers buy their cars with closed eyes,but then why are the Skoda Rapids selling despite of horrifying stories of Skoda's A.S.S.?Why are Superbs ruling the segment?
And why aren't the Vitaras selling and same way why aren't the i-20s selling in adequate numbers?
Again same situation,like a bald man scratching hi head to get something out of it..
With these five factors..I here go out of mind..will be posting more as they click my mind...
TO BE CONTINUED..
Waiting to hear from you guys.