Like many others, I am too is excited about Merlin. It will roughly give an idea about the way TML is likely to move in future. Notwithstanding some terrible ownership report of Aria, most people will agree that this car/MUV/SUV/Xover/whatever is a big leap for TML. A leap from being a low quality VFM
manufacture to a premium vehicle manufacture. But unfortunately price of Aria made an even bigger jump. So TML was caught in no man's land. In the transition from a VFM
manufacturer to a quality manufacturer, they placed Aria in the in between zone. However discounts are gradually coming up- indicating that TML is learning the lessons albeit slowly.
As our market is moving from infant stage to adolescence stage, TML can no longer make their passenger cars as cheap but low quality mode of transport and yet hope to overtake Hyundai in future. They have to up the quality factor significantly but without making a similar jump in price department. Now consumer is demanding better quality at same VFM
So Merlin if priced above XUV would be a disaster, period. Since Aria is now being offered at 10L starting price, I hope that same will be the ending price for Merlin (meaning top model of Merlin priced at 10L).
Then it would a mouthwatering battle between TML and M&M.