HINDUSTAN MOTORS-MITSUBISHI WANTS TO SELL 5,000 PAJERO SPORT SUVS/YEAR IN INDIA; PLANS NEW VARIANTS AND HIGH LOCALIZATION LEVELS
Hindustan Motors-Mitsubishi’s best selling product, if an average monthly sales number of 250 can be called that, is the Pajero Sport SUV. Initially brought in through the CBU route, the Pajero Sport is now assembled through CKD kits at Hindustan Motors’ Tiruvallur factory, off Chennai. CKD assembly meant that the Pajero Sport’s price saw a chunky downward revision, making this SUV more attractive to luxury SUV buyers in India, whose other choices include the likes of the best selling Toyota Fortuner, the Hyundai Santa Fe and the Ford Endeavour, and this is naming just a few luxury SUVs sold in the country.
Hindustan Motors-Mitsubishi is targeting higher localization levels for the SUV. The Pajero Sport’s localization is expected to rise to about 60% from the current 20%. This big increase in localization is expected to reduce the production costs of the Pajero Sport and there’s a fat chance that Mitsubishi will pass on the benefit to SUV buyers. If the price of the Pajero Sport can be reduced, the SUV is capable of giving the Toyota Fortuner a good fight. Hindustan Motors-Mitsubishi wants to sell 5,000 Pajero Sport SUVs/year in India; Plans new variants and high localization levels - Indian Cars Bikes