The million dollar question is would you buy a Fiat ?
Sure we all are fans of then way fiat tunes it cars for driving pleasure, but when the time comes we choose Japanese over the Italians.
Punto and Linea where great cars, but poor built quality and brand FIAT kept away buyers or was it something else ? Initial sales where never a problem with FIAT, Palio sold like hot cakes even UNO AFAIK
but then there is a lull that follows. Previously people blamed Tata's but prior to Tata also they weren't doing any good.
This bring me back to an important question. Where is FIAT going wrong ?
Few insights that i may give in
1) pricing of spare parts : an chrome strip on front bumper of Linea cost 3.4k that should alone explain the concept of pricing by FIAT
2) Bad resale value : i know mfg companies have little control over this, but FIATs do extremely bad in second hand market. Even HM's vehicles fair better