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FULLY SYNTHETIC, STATE OF THE ART, SHELL HELIX HX8 NOW AVAILABLE IN INDIA
ENGINE PROTECTION THAT ADAPTS TO EVERY DRIVE
ENGINE PROTECTION THAT ADAPTS TO EVERY DRIVE
Product Highlights:
Made using Flexi Molecule Technology suited to adapt to severe driving conditions and provide complete protection to engines
Produced from 100 percent synthetic base stock to achieve higher performance levels
Enhanced fuel economy, reduced emissions with less frequent top ups and cost savings
Suitable for gasoline, diesel, gas engines
Mansi Tripathy, Country General Manager with Praveen Nagpal, Chief Technology Officer, Shell Lubricants, India launching the fully synthetic, state-of-art Shell HELIX HX8, in Mumbai
Mumbai, April 16, 2018: Shell Lubricants, the global leader in finished lubricants, today announced the launch of the fully synthetic ‘Shell Helix HX8’. In India it is suitable for all cars including SUV’s, hatchbacks, sedans, MUVs. With multiple benefits for drivers - ‘Shell Helix HX8’ forms protective barriers around critical and high-risk engine parts, providing 40% better wear and 78% better corrosion protection as well as 58% better oxidation stability and high-temperature deposit control versus industry reference oil. Priced at MRP 850/Litre, the synthetic engine oil is available in packs of 3.5L, 4.5L 1L, across India.
Launching the new ‘Shell Mansi Tripathy, Country General Manager, Shell Lubricants, India, said, “The engine is the heart of a vehicle and needs to be protected by right engine oil for better performance, longer life and above all, ensuring a smooth drive. We have seen the trend that consumers are actively shifting to synthetic motor oils. India’s automotive car segment is growing at about 9% per year whereas SUVs are growing at an astounding rate of more than 30% per year. (Source SIAM/ Industry estimates 2016-17). Most SUVs are powered by turbocharged engines that provide higher power output for smaller capacity which means higher stress on vital engine parts. Therefore, we identified the need of engine oil which adapts to severe conditions and protects the engine in every drive. With ‘Shell Helix HX8’, we will be able to cater to the changing demand of the consumers and strengthen our commitment to Indian market and expand our portfolio.”
Car engines are exposed to diverse terrains and harsh conditions such as city congestion, highway acceleration, steep climbs and cold starts. However, standard engine oils are not equipped to handle these conditions and might not be able to adapt to provide the required protection to engines. Derived from 100% synthetic base stock that houses fewer unwanted components, ‘Shell Helix HX8’ with Flexi Molecule Technology is suited to adapt to severe driving conditions and provide complete protection to engines. The dynamic Flexi Molecules in Shell Helix HX8 activate in response to changes in engine stress levels, enhancing fuel economy and engine longevity by activating when the pressure is on. Overall, this results in a 30% faster flow in low temperatures allowing the oils to reach critical engine parts quickly for easier starting and warm up.
With advanced technology, Helix HX8 is the latest addition to Shell’s Global ‘Drive On’ campaign. This campaign is a rallying cry for drivers to re-connect across the world and reignite their passion for driving.
Launching the new ‘Shell Mansi Tripathy, Country General Manager, Shell Lubricants, India, said, “The engine is the heart of a vehicle and needs to be protected by right engine oil for better performance, longer life and above all, ensuring a smooth drive. We have seen the trend that consumers are actively shifting to synthetic motor oils. India’s automotive car segment is growing at about 9% per year whereas SUVs are growing at an astounding rate of more than 30% per year. (Source SIAM/ Industry estimates 2016-17). Most SUVs are powered by turbocharged engines that provide higher power output for smaller capacity which means higher stress on vital engine parts. Therefore, we identified the need of engine oil which adapts to severe conditions and protects the engine in every drive. With ‘Shell Helix HX8’, we will be able to cater to the changing demand of the consumers and strengthen our commitment to Indian market and expand our portfolio.”
Car engines are exposed to diverse terrains and harsh conditions such as city congestion, highway acceleration, steep climbs and cold starts. However, standard engine oils are not equipped to handle these conditions and might not be able to adapt to provide the required protection to engines. Derived from 100% synthetic base stock that houses fewer unwanted components, ‘Shell Helix HX8’ with Flexi Molecule Technology is suited to adapt to severe driving conditions and provide complete protection to engines. The dynamic Flexi Molecules in Shell Helix HX8 activate in response to changes in engine stress levels, enhancing fuel economy and engine longevity by activating when the pressure is on. Overall, this results in a 30% faster flow in low temperatures allowing the oils to reach critical engine parts quickly for easier starting and warm up.
With advanced technology, Helix HX8 is the latest addition to Shell’s Global ‘Drive On’ campaign. This campaign is a rallying cry for drivers to re-connect across the world and reignite their passion for driving.
Akash