Utility & Sports Utility Vehicles: 2017 Sales Report

[vm2011]

For India this segment draws lots of attention. With infrastructure woes, larger families, long distance travelling, etc these cars makes a whole lot of sense for the buyers as well.

-Both MUVs & SUVs combined sold 5,43,917 units in India. It contributed ~17% of overall sales in India .

MUV
-Innova has always carried enviable positioning in the Indian market and no other OEM has been able to match the success it always had. At the price point Innova sells, no other OEM can even think about it right now.

-Bolero has been able to sell considerable numbers in 2017 and has earned the Top slot in the table. It again has an unique positioning and sells at an equivalent price of an hatchback in India.

-Ertiga has been a consistent average performer for Maruti till date

-Hexa came in with a lot of expectations and potential. It tried to capture the market of erstwhile previous gen Innova and not been able to particularly succeed in its ambition



December 2017




SPORTS UTILITY vEHICLES

-Creta has catapulted Hyundai as a prominent player in the SUV space, generating an average of ~9k units a month

-S Cross into the table as it is > 4m

-Compass makes a historic entry to the Indian market. This product is the only reason now that FCA can revive its hope in the Indian market.



DECEMBER SALES - 2017



Source:AutoPunditz

 

[Akash1886]

Re: Utility and Sports Utility Vehicles : 2017 Report

Hyundai Creta did the magic for Hyundai in 2017 by crossing the 1 Lacs sales mark but what happened to Tucson, in one year only 1600 units? It is difficult to imagine a Hyundai car selling so low. VW Tiguan seems very low on sales too what could possibly be the reason for that? Innova too has been mostly hovering around 5-7K units a month with only once crossing the 9K mark in a Calendar Year is bit of a surprise considering that the Innova is a hot favorite in the fleet business.

Regards

Akash

 

[kkn13]

Re: Utility and Sports Utility Vehicles : 2017 Report

Hyundai Creta did the magic for Hyundai in 2017 by crossing the 1 Lacs sales mark but what happened to Tucson, in one year only 1600 units? It is difficult to imagine a Hyundai car selling so low. VW Tiguan seems very low on sales too what could possibly be the reason for that? Innova too has been mostly hovering around 5-7K units a month with only once crossing the 9K mark in a Calendar Year is bit of a surprise considering that the Innova is a hot favorite in the fleet business.

Regards

Akash

These are niche , premium products that too crossover 5 seater SUVs
No one ever says "Rolex didnt sell as much as Titan"

These products are meant for specific buyers not mass

 

[InsaneTurbo]

Re: Utility and Sports Utility Vehicles : 2017 Report

These are niche , premium products that too crossover 5 seater SUVs
No one ever says "Rolex didnt sell as much as Titan"

These products are meant for specific buyers not mass

If Compass was not there , your point was valid !

Hyundai would be beating themselves on the Tucson positioning, seeing the Compass's success!

I guess Compass is going strongly, eating into XUV and Fortuner sales ! Clap at FCA .

Other observations on Dec sales :

* The pricey Kodiaq sells much better than Tucson and Tiguan.
* XUV at 1419 and Hexa at 1219 !
* Captur turns into another D-O-A .
* SCross has taken a U-Turn it seems .

 

[Akash1886]

Re: Utility and Sports Utility Vehicles : 2017 Report

These are niche , premium products that too crossover 5 seater SUVs
No one ever says "Rolex didnt sell as much as Titan"

These products are meant for specific buyers not mass

Correction, Innova is not a 5 seater. Secondly, Innova is a mass market MPV no matter if Toyota uses "Premium" word to sell it and neither it is any type of niche product and neither are Tucson or Tiguan niche. All depends on positioning and pricing.

--Akash

 

[kkn13]

Re: Utility and Sports Utility Vehicles : 2017 Report

If Compass was not there , your point was valid !

Hyundai would be beating themselves on the Tucson positioning, seeing the Compass's success!

I guess Compass is going strongly, eating into XUV and Fortuner sales ! Clap at FCA .

Other observations on Dec sales :

* The pricey Kodiaq sells much better than Tucson and Tiguan.
* XUV at 1419 and Hexa at 1219 !
* Captur turns into another D-O-A .
* SCross has taken a U-Turn it seems .

Compass doesnt compete with Tucson, its a totally different category that sits between the Creta and Tucson which is a 12L difference between the two
You cannot compare the two cars directly

Also Compass ranges from 16-24L on road whereas Tucson is 23-31L and both cars are good for the price

I happen to own Tucson and am considering Compass base petrol as my 2nd car to replace City

Kodiaq,Hexa, Crysta, XUV are all 7 seater/psuedo 7 seater(in case of Kodiaq), our market is more obsessed with brand image , FE and number of seats
Hence why these sell more than Tucson and Tiguan

Compass isnt competing with Fortuner or XUV either
Customers looking at Fortuner want a butch full scale SUV that seats 7 in comfort not a compact SUV that seats 4 in comfort(? Compass rear legroom and headroom are pretty poor)

The real competition for Compass are X1, Q3 and GLA given the size and engine similarity
For the price of any one of the above, you can actually buy 2 Compasses which offer a lot more for a lot less in the same form factor and still excellent badge value,looks etc

Captur was an unnecessary modification of the Duster, they should have simply updated the Duster with a good AT and improved interiors

Also I dont think Hyundai is worrying about Compass given Creta sits at the very top of the charts despite Compass sitting right in between Creta and Tucson in terms of pricing, features etc

Correction, Innova is not a 5 seater. Secondly, Innova is a mass market MPV no matter if Toyota uses "Premium" word to sell it and neither it is any type of niche product and neither are Tucson or Tiguan niche. All depends on positioning and pricing.

--Akash

I never said Innova was 5 seater.......
Also you must be joking if Crysta isnt premium, its one of the most plush cars you can buy in the price range especially with its interiors
Crysta pricing, engine, interior etc differences over the old Innova means its no longer aiming for people mover category, it wants a different designation while Avanza or Rush will take its old place in the market
Tucson and Tiguan are niche products , like it or not
Have you seen the value proposition compared to rivals

Definition of niche product-
"A good or service with features that appeal to a particular market subgroup. A typical niche product will be easily distinguished from other products, and it will also be produced and sold for specialized uses within its corresponding niche market."

Which is exactly what 5 seater premium Crossover SUVs like Tucson,Compass and Tiguan aim for or even Q3, GLA, X1 for that matter
The market has a gap and these cars fill it for those not wanting a hulking SUV like Endeavour, Fortuner or MPVs like Hexa, Crysta
Such products arent supposed to put the charts on fire, rather they are present for market visibility/ flagship status

 

[Akash1886]

Re: Utility and Sports Utility Vehicles : 2017 Report

I never said Innova was 5 seater.......
Also you must be joking if Crysta isnt premium, its one of the most plush cars you can buy in the price range especially with its interiors
Crysta pricing, engine, interior etc differences over the old Innova means its no longer aiming for people mover category, it wants a different designation

It was and it will always be a mass market product. Yes it is definitely popular and looks clean but my usage of word premium was in context of the fact that for buying an Innova there is no pre-defined buyer base. Toyota doesn't do customer profiling when it sells the Innova Crysta. Anyone who has the budget and the requirement that meet the Innova can easily buy it. Innova Crysta is open for the masses and classes alike. If Toyota is using the word premium for differentiating it from mass market MPV(s) and targeting a pre-defined customer base then that's a bit incorrect.

--Akash

 

[vm2011]

Re: Utility and Sports Utility Vehicles : 2017 Report

--- VW Tiguan seems very low on sales too what could possibly be the reason for that?---

Tiguan's allotment of CBU's for India was exhausted in November. Let us see how it fares in coming months.

 

[kkn13]

Re: Utility and Sports Utility Vehicles : 2017 Report

It was and it will always be a mass market product. Yes it is definitely popular and looks clean but my usage of word premium was in context of the fact that for buying an Innova there is no pre-defined buyer base. Toyota doesn't do customer profiling when it sells the Innova Crysta. Anyone who has the budget and the requirement that meet the Innova can easily buy it. Innova Crysta is open for the masses and classes alike. If Toyota is using the word premium for differentiating it from mass market MPV(s) and targeting a pre-defined customer base then that's a bit incorrect.

--Akash

Seems you havent sat in the Crysta then because its surely premium on the inside and to drive too unlike previous Innova

There is simply no comparison between Crysta and Innova
I happen to own both the said cars and Crysta is leaps above in many areas but Innova has its own pros too

I never said anything about customer profiling, Im talking about target audience and Innova had a completely different target audience
Stop creating your own analogies and trying to shove it into my context

The move is similar to Corolla Altis and the new Altis except there was no changes in engine