I have been asking around my car owning relatives, friends and neighbours about what features shall I look for in my car. They raised some points like getting a white or light coloured car, good infotainment system, getting a 2nd hand car, etc.
But the point they most stressed on is that the car should give good mileage. Strangely enough only a few of them cared about giving me any advice on safety features like dual airbags, ABS, etc.
This makes me wonder how something so vital to a life and death situation is less important than going a few extra kms per litre.
Firstly, by starting this thread you have raised a serious Q on the sensibilities of our public at large. Why most buyers are concerned about the cosmetic features & FE than safety is because:
1) They do not want to invest the money on safety
2) They do not have proper knowledge of the safety features
3) They want minimum monthly fuel bills
4) For them car is a mode of A-to-B transportation.
5) People believe accidents don't happen daily.
6) People feel in the concept of more the merrier. More FE gives a psychological peace to them.
7) Everyone wants to be a car owner. In India the "
Hum bhi gaadiwale hain" syndrome has spread like an epidemic. So, no matter whether it has ABS or not, Airbags or not, It should have good looks and good FE. Design of alloy matters more than the absence of disc brakes.
8) Not everyone has the temperament to understand crash safety ratings and have access to them.
How some brands are milking customers due to their lack of interest and knowledge on safety:
1) Some brands have taken advantage of this and priced their entry variant very low. Most people are awestruck by the looks and the lucrative pricing and the brands laugh their way to bank.
2) People are scared off by SA of the large waiting periods for (o) [Optional] variants.
3) Often the SA too don't inform or push the customers to opt for a variant with safety features.
4) Lack of proper India specific safety norms.
This is the sad reality about the Indian automobile market. The perception of the car is very different for an average un-informed car buyer compared to the informed one.
Moreover not everyone in general is willing to understand the concept and importance of the safety features.
For most of the average car-buying public, mileage takes top priority over everything else. "Kitna Det Hai?" defines the car for them.
2nd most important factor after kitna deti hai, is,
kitne me milegi? (How much will it cost?)
Nobody cares about safety (both active and passive safety aids), stability or robustness of the body structure, refinement, road manners, etc.
Lack of Interest & Lack of Knowledge are 2 main culprits here.
I have personally witnessed people who cover very less distances per month investing in diesel cars when an equally competent petrol engine option is available. They just need to see that magic 20+ kmpl figure on the MID and praise themselves.
Firstly at many places in India the diesel costs much less than petrol and Secondly, the enhanced FE gives them added peace & satisfaction.
I have witnessed people buying the diesel mid/lower variants of a car for mileage, when the fully-kitted top-end petrol variant is available for a similar price.
They want to minimize the fuel expense.
No matter how much we discuss on this and try to make people aware, things won't change. As a result, we might witness cars becoming lighter and lighter just to aid fuel economy.
Also even after crash test failures, some of those cars are still on the Top 10 selling cars chart.
But yeah, we are starting to see a small change in the scenario, with some manufacturers making safety aids such as ABS and airbags as standard features. Hope the situation improves soon, for good.
For the situation to actually improve, it has to be a 2-way process i.e the buyer has to change their mindset and give importance to safety and secondly the concerned authorities need to step up and make necessary changes in car safety regulations.
Sad fact : People paid close to ₹7 lakhs to buy a 2-cylinder Celerio Diesel that redefined the terms "NVH and refinement" for modern cars.
You have rubbed my wound again and that too on Sunday night! I was traumatized when I drove one.
http://www.theautomotiveindia.com/f...3-maruti-suzuki-celerio-diesel-mt-driven.html
Regards
Akash