Originally Posted by cooldhaya
@ Autosafari I read the existing Dzire will be offered only for cab or fleet customers in a stripped variant.
Hmm!!! a wired strategy
Existing swift Dzire against Indigo CS and this cut down Dzire to position against Manza. No I don't think so.
It will be suicidal for the Swift brand and Maruti Suzuki
- Current Swift Dezire cannot take on the Indigo CS in Taxi segment. It cannot attain the ride quality and comfort of an Indigo and can't take abuses and beatings.
Taxi segment cannot be won by After Sales Service, Coffee/Tea and Balloons.
And what will happen to Swift brand ?
Most propective customers of Vista avoid that car just because of Indica Cab image.
Then last but not the least.
Can this notch back alone take on the Manza?
Currently the existing Swift Dzire is the segment leader and Maruti Suzuki will not like to touch that.