Thread Starter
#1
Buddies,
To explore new avenues and opportunities every industry looks for new partners and ventures. To further enhance their business, expand their horizons, two or more brands often become partners or one brand buys out another or a brand introduces a sub brand. So seeing such new introductions, mergers and tie-up specifically to our Indian Automotive industry as a whole (2 Wheeler Brands Included), I would like to have your views that how do such moves help the automotive brands in the long run in regards to their image, product line up, customer base and re-sales?
Some prominent examples are: TATA buying JLR, Nissan's sub-brand Nismo, TATA's TAMO, TATA joining hands with VW & Skoda, VW buying Skoda, Hero 2 Wheeler selling their products separately, Renault-Nissan & Datsun operating in India.
Also, some specific questions:
1) How did TATA benefit by buying JLR in terms of brand image & technology sharing and product enhancement?
2) How has SKODA benefited by VW's merger with it? Knowing well that both these brands make good products.
3) What's your expectations with TAMO the race brand of TATA Motors?
4) How will TATA benefit in long run by joining hands with VW & Skoda? How will this Joint effort help in improving the brand image of all the 3?
Regards
Akash
To explore new avenues and opportunities every industry looks for new partners and ventures. To further enhance their business, expand their horizons, two or more brands often become partners or one brand buys out another or a brand introduces a sub brand. So seeing such new introductions, mergers and tie-up specifically to our Indian Automotive industry as a whole (2 Wheeler Brands Included), I would like to have your views that how do such moves help the automotive brands in the long run in regards to their image, product line up, customer base and re-sales?
Some prominent examples are: TATA buying JLR, Nissan's sub-brand Nismo, TATA's TAMO, TATA joining hands with VW & Skoda, VW buying Skoda, Hero 2 Wheeler selling their products separately, Renault-Nissan & Datsun operating in India.
Also, some specific questions:
1) How did TATA benefit by buying JLR in terms of brand image & technology sharing and product enhancement?
2) How has SKODA benefited by VW's merger with it? Knowing well that both these brands make good products.
3) What's your expectations with TAMO the race brand of TATA Motors?
4) How will TATA benefit in long run by joining hands with VW & Skoda? How will this Joint effort help in improving the brand image of all the 3?
Regards
Akash