Spotted this modified Scania trailer, named ‘Parakkum Jewellery' in malayalam (Flying jewellery
) painted in golden yellow
designed by Dilip Chhabria
and claimed to be the first mobile jewellery shop in India by the owners, 'Boby & Maradona Gold
& Diamonds'. The Maradona mentioned here is Diego Maradona
, the Argentinian soccer legend himself
. He is a co-owner
of he jewellery and often inaugurates their newly opened branches.
The "Flying jewellery" have sales persons dressed like air-hostesses, flight stewards and pilots. Office and reception area is designed
like a flight's cockpit. The vehicle is 16 meter long and 3.5 meters in height. This trailer will roam around the state (Kerala) and camp
at each district for a few days before moving to the next. The vehicle have advanced security & surveillance systems installed and it is
centrally connected to their main office network on the move.
I was in a hurry and couldn't capture any better, closer or interior photos of the vehicle. Personally I didn't like the design, its color, and
the idea of "Gold on wheels"
itself. It seems DC was coerced by his customers to design it by their taste. It must be another lunatic
idea of the chairman of the firm, Mr. Boby Chemmanur who is known for his highly narcissistic means of promotion and advertisements
featuring himself in prominence everywhere.