Rumour: Tata To Introduce 2-Seater Sports Car

[CarFuel]

Originally Posted by carcommentor

Frankly, I am glad they put this project on back burner. It is a niche product and given that TATA has no racing DNA to boast, there would have been few takers to sustain the product line. The need of the hour is to boost the commercial Vehicle segment and improve the fulfillment rate of passenger vehicle segment.

+1 to everything that has been said above.

The TAMO RaceMo was expected to be priced over the Rs. 25 lakh price tag. There would have been very few takers for the sports coupe at this price point. India is still a market that rides heavily on market image, resale value and practicality. The RaceMo wouldn't have performed great on any of these factors. I personally think that rechanneling the 250 crores to more generic segments would prove beneficial for the company.

Remember, no matter how good Xiaomi smartphones are, a major chunk of Indian customers still frown upon all products from the company, mainly because of the lack of any brand image.

[Akash1886]

TAMO’s RACEMO bags the German Design Award 2018



RACEMO is India’s first two-seater sports coupe and the first innovation from Tata Motors’ sub-brand, TAMO

New Delhi, October 23rd, 2017: Making its first public appearance at the 87th Geneva International Motor Show, the RACEMO has made headway in the global automotive industry. Designed at the Tata Motors Design Studio in Turin, Italy, the RACEMO has been bestowed with the German Design Award (GDA) in the Gold category for International Excellence in “Exceptional Product Design”. The RACEMO combines strong expressions of Tata Motors’ IMPACT DESIGN elements i.e. Humanity Line, Slingshot Line and Diamond DLO, giving the car instant recognizability.

Commenting on the occasion, Guenter Butschek, CEO & MD, Tata Motors, said, “Winning the prestigious German Design Council's Gold Award for Automotive Design is a proud moment for us and , and is testament to the skill and passion of the Global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the RACEMO is the first innovation from our sub-brand TAMO and our emotional, unexpected leap to the future. The RACEMO connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”

Adding to this, Pratap Bose, Head of Design, Tata Motors, said, “With the RACEMO winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The RACEMO was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study, today stands strong as a production ready two-seater sports coupe, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”

The RACEMO has been built on an innovative MO-Flex platform, a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.

RACEMO is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also India’s first connected car. Powered by Microsoft, RACEMO will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. The RACEMO, which is the first Indian sports car available on Microsoft’s gaming platform Forza has already in just 8 months, over 2.2 million users experiencing this design.

Regards

Akash

[TAUREAN CZAR]

TATA RACEMO wins a prestigious European automotive award for design.

Proud moment for TATA MOTORS!