Suzuki & Toyota Enter Into Partnership


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Toyota, Suzuki explore green car, technology partnership.

Toyota Motor Corp. and Suzuki Motor Corp. have agreed to explore collaboration in green cars, safety and information technology.

The collaboration would try to leverage Suzuki’s strengths in low-cost, compact cars and Toyota’s strengths in advanced r&d and larger vehicles.

The partnership is premised on the understanding both companies will continue to compete as rivals and that both companies are free to team with other companies
Statements from Suzuki and Toyota's CEO's
Toyota is the industry-leading, and the most reliable company which is actively working on various advanced and future technologies," Suzuki Chairman Osamu Suzuki said in the statement. He said he first spoke about a partnership with Toyota with Honorary Chairman and former President Shoichiro Toyoda, the father of current CEO Akio Toyoda.

Akio Toyoda said teamwork was necessary as the industry faces a changing environment. "We need to have the ability to respond to changes in order to survive," Toyoda said. “In addition to the r&d which each company is working on individually, it is very important now to have partners who share the same goal and passion."
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Re: Suzuki and Toyota Enter into Partnership

If this partnership comes to fruition, then I think we are looking at atleast 70% market share by the end of the decade, at least in India. This will be the mother of all automotive alliance.
 
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Toyota & Suzuki Sign Partnership Agreement

Toyota and Suzuki Conclude Memorandum toward Business Partnership.
Two Sides to Explore Possibility of Cooperation in Areas Including Environment and Safety, IT and Mutual Supply of Products and Components.

Toyota Motor Corporation (Toyota) and Suzuki Motor Corporation (Suzuki), with an aim to jointly contribute to resolution of social issues and achievement of sound and sustainable development of an automobile-based society, concluded a memorandum today on beginning concrete examinations for business partnership.

the companies, have shared with each other their challenges and have been discussing areas of collaboration in a manner that ensures fair and free competition. The companies agreed today to begin concrete examinations toward the realization of business partnership in areas including environmental technologies, safety technologies, information technologies, and mutual supply of products and components.
Toyota and Suzuki have agreed to work toward the early realization of business partnership. To that end, the two companies are to immediately establish an implementation framework aimed at bringing to realization the points agreed on today
Source - Toyota & Suzuki Press Release
 

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