Thread Starter
#1
Friends,
Isuzu which is well known for its robust engines in our national car 'Ambassador' has plans to launch its new SUV in India by end of this year. The new SUV, MU-X shall be competing with the likes of Ford Endeavor and Toyota Fortuner. MU-X replaces the present MU-7 of Isuzu. In terms of looks, the MU-X has a lot of resemblance to the Chevrolet Trailblazer and definitely has a more aggressive exterior design. Now, will it be able to stand the heat of competition here is yet to be seen! Pricing and Product marketing will be a significant aspect for making it survive in India in my view.
Regards
Akash