Maruti Suzuki Races Ahead. Highest Ever Market Share in 14 Years

[vm2011]

Market leader Maruti Suzuki is racing ahead in the domestic segment, capturing a 14-year-high share in it, gaining nearly half the market at 47%.

It is not the number that matters. Given the tough market conditions and the growing competition and even with the Global players like VW, Ford, GM in the same market, it is commendable that Maruti Suzuki could still capitalize on its strengths and enhance its Market share substantially.

Riding high on double-digit growth in sales, the company is set to close the year (2015-16) with a share of 47 per cent - compared to 45 per cent last year (2014-15).

Its nearest competitor, Korean auto major Hyundai, too, will close the year at an all-time-high market share of 17.5 per cent. Last year, Hyundai's market share was 16.2 per cent.

Together, they now enjoy 64 per cent share of the market. Last year, it was 61 per cent.

R S Kalsi, executive director (sales and marketing), Maruti Suzuki, said a combination of factors helped the company gain share -

We have added close to 200 regular sales outlets and 125 Nexa (premium) outlets this year to reach the customers. While new launches such as Baleno and Brezza have been well accepted, the older models such as Alto and WagonR also grew

Maruti has tweaked its strtegy a bit from a simplistic approach of expanding the dealership network to grow sales. They have now started deepening and widening the product range. This is bringing them success.

The company has faced a capacity constraint and this could slow growth next year.

It hopes to start commercial operations at its Gujarat plant in early 2017 with an initial capacity of 250,000 units to add to the current capacity of 1.5 million.

Maruti races ahead to capture nearly half the market | Business Standard News

 

[vm2011]

A leader's Game - Maruti Suzuki


Maruti yet again proves why it has remained the market leader for decades now in the sub-continent. It has been able to register a 5.2% growth even if the Nexa (S-Cross & Baleno) and Brezza volumes are taken away. This year Maruti also neared its all-time highest Market Share and closed at 47% MS. The Market Share increase in this tough business scenario has just been appreciable and their focus on their entire portfolio has been the key.

Source - Management Punditz

 

[acechip]

. Given the tough market conditions and the growing competition and even with the Global players like VW, Ford, GM in the same market, it is commendable that Maruti Suzuki could still capitalize on its strengths and enhance its Market share substantially.

To say that Maruti has done what it has despite the presence of global players like VW, GM, Ford is a bit absurd. Those three hardly have any presence in India, and GM, the least so. Ford/VW also have significant presence in only one or two segments, that too with one/two product lines. MSIL has been a leader for a long , long time. I dont see it ever relinquishing that position unless a force majeure event occurs for the company in any form. It is only a matter of how much others are able to create excitement to wean people away from MSIL. Hyundai has managed to do so to some extent.

 

[vm2011]

Maruti Suzuki is moving beyond its traditional small car brand image in India.
In virtually every passenger vehicle segment that Maruti has a presence - mini, compact, super compact, mid-sized sedan, entry-level UV - the company is the segment leader.

With its new launches topping the sales charts, be it mini, compact, super-compact, mid-sized sedan or the entry-level UV - is having a considerable market share and keeps growing as the demand soars, the only bottle neck seems the production capacity.

With Gujarat facility coming to play in early 2017 it is bound to seize and consolidate its market position. It seem to not rest in past laurels and is now moving up in terms of feature rich and catering to the large section of the market.


Outpaces the industry in tough times,
The last few years have been difficult for the automobile industry with muted consumer sentiments and flat sales.
Maruti Suzuki, the undisputed leader in India with 1.5 crore customers and the Japanese carmaker's brightest spot on the global map, tightened its grip. Between 2011-12 and 2015-16, market share in the passenger vehicle segment went up from 38 per cent to 46 per cent (see Maruti has been increasing share...), its sales growth consistently outpacing the industry. Maruti has a history of waiting periods.

With the Ciaz and Brezza, Maruti has finally managed to move up a few notches into a pricier segment. Its last few attempts with the Baleno sedan and SX4 weren't very successful. But the Vitara Brezza in the Rs 7-9.5 lakh price band has been received well.

As the competition grew, so did the company. Today, the compact segment is the most fiercely contested one which contributes to over 40% of the overall passenger vehicle sales, with almost all automakers vying for the pie with many as 39 different models. But with the Ertiga, the Baleno and the Brezza, Maruti-Suzuki has grabbed the biggest chunk of this pie. Not to forget of its growing dealerships and the opening of the Nexa concept which is still in its nascent stage. 10% of its sales comes from the cars sold through Nexa.

A new, fully-equipped R&D center in Rohtak with 1,200 staff played a critical role in the new launches. The Vitara Brezza is the first model that was conceptualised, engineered and developed in India.

Future looks bright with a large product porfolio, the Vitara is rumored to be the flagship SUV sitting at the top of the segment, a 7 seater 'Vitara Brezza', Ignis, various facelifts in Ciaz, new swift and Dzire, 7 seater wagon R, S Cross in petrol variants and a slew of products to protect and grow its market share, not to forget the competition too is equally aggressive.

This is how Maruti Suzuki is moving beyond its traditional small car brand image in India | ET Auto

 

[vm2011]

After so many years in India and with so many new players entering the Indian Market it is commendable how Maruti Suzuki is growing Y-O-Y.

There is definitely a lesson to be learnt and with this Toyota one of the top global player decides to be cozy with the Suzuki alliance which in coming months will announce the platform sharing and the deal with respect to India and the rest of the world.

May 2017



Source :GW

 

[InsaneTurbo]

Maruti has got some magic in hand definitely !
But there is a significant drop in volume around 15k comparing mom, it's there with all brands for may but the market share was almost proportional .
In April they pushed a lot of Ciaz & Swift's to the dealers prior to dzire launch .

 

[vm2011]

In April they pushed a lot of Ciaz & Swift's to the dealers prior to dzire launch . View attachment 226931

Not a concern though, since even in May 2017,Ciaz is the leader in the C segment and Swift does amazing good too at 16+k copies sold.

 

[a4arun]

It absolutely pains to see the first 3 cars. It should not be even on sale let alone be seeking in huge numbers. They are the least safe cars on sale in India. When will Indians learn? There is no use of playing a violin at the back of a Buffalo to get them moving.

 

[generalmax]

It absolutely pains to see the first 3 cars. It should not be even on sale let alone be seeking in huge numbers. They are the least safe cars on sale in India. When will Indians learn? There is no use of playing a violin at the back of a Buffalo to get them moving.

I used to get the same reaction, but not anymore. The 10 feet wide roads and bumper to bumper traffic in India, needs this much only. Having a 100 BHP car is a waste, if you are not travelling on highways. Indians pay the highest for fuel in comparison to other third world countries. The Altos and Wagon Rs are utility vehicles.

 

[a4arun]

Yeah. You have got a valid point there.

Ranting starts

I do not see anywhere in the world these tincans are being sold. Does Suzuki sells these in Japan or in any other countries??? Does Suzuki even give 6 airbags in any of their offerings in India??? They provide 6 airbags, TPMS and hybrid tech as standard in Baleno and Ignis here in Australia. They even provide strengthened chassis here in Australia. So why the hell does Suzuki have these double standards??? Won't Indians pay extra for safety?? Or did Suzuki take Indian mass market for granted that whatever bones they throw, Indians will latch onto it like a dog? It cannot pain to see them sell more than 50% of the cars without any concern to safety.

I am sure the upcoming crash test in India is rigged to Maruti's favour.

End of rant.

 

[Suryaputhra]

"Indians will latch onto it like a dog" is not appropriate.

-suryaputhra

 

[a4arun]

I think you are mistaken. This is not my inference to "Indian" but it is a about the double standards the manufacturers maintain and the lack of respect for Indian lives. Probably my statement has been taken out of context.

 

[vm2011]

Yeah. You have got a valid point there.

Ranting starts

I do not see anywhere in the world these tincans are being sold. Does Suzuki sells these in Japan or in any other countries??? Does Suzuki even give 6 airbags in any of their offerings in India??? They provide 6 airbags, TPMS and hybrid tech as standard in Baleno and Ignis here in Australia. -------

Safety tests in India will be similar inline with global standards with tweaking to some test standards.
It need to be believed it cannot be rigged. Please trust in the standards and do not rant even before it starts.

Suzuki has similar cars to have passed Euro-NCAP with relatively, if not better than its peers ( FIAT TIPO, FORD KA+, etc) . It will not be a herculean task for achieving top safety ratings here.

Here is a clip showing though Suzuki is not present in USA, it is an emerging brand and is now in the top 10 best selling Global Player list!

 

[InsaneTurbo]

Yup seems like Ciaz once again overtook City by almost 700 cars , waiting to see how the numbers would fair post GST .

The block buster dzire starts with a slow push , might be the top seller for the next month .

Safety tests in India will be similar inline with global standards with tweaking to some test standards.
It need to be believed it cannot be rigged. Please trust in the standards and do not rant even before it starts.

Suzuki has similar cars to have passed Euro-NCAP with relatively, if not better than its peers ( FIAT TIPO, FORD KA+, etc) . It will not be a herculean task for achieving top safety ratings here.

Here is a clip showing though Suzuki is not present in USA, it is an emerging brand and is now in the top 10 best selling Global Player list!

View attachment 226935

Few things to be noted , as per the current available information the proposed BNVSAP is not of global standards , it's a diluted one at reduced speeds .

And Suzuki made into the top 10 list congrats, but it's because we started to club together the numbers of Mitsubishi with Renault-Nissan hence they are on the top too .

 

[vm2011]

---
And Suzuki made into the top 10 list congrats, but it's because we started to club together the numbers of Mitsubishi with Renault-Nissan hence they are on the top too .

Not entirely true

You want the split by brand ? Here it is! Suzuki moves to the 8th spot!