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Market leader Maruti Suzuki is racing ahead in the domestic segment, capturing a 14-year-high share in it, gaining nearly half the market at 47%.
It is not the number that matters. Given the tough market conditions and the growing competition and even with the Global players like VW, Ford, GM in the same market, it is commendable that Maruti Suzuki could still capitalize on its strengths and enhance its Market share substantially.
Together, they now enjoy 64 per cent share of the market. Last year, it was 61 per cent.
R S Kalsi, executive director (sales and marketing), Maruti Suzuki, said a combination of factors helped the company gain share -
Maruti has tweaked its strtegy a bit from a simplistic approach of expanding the dealership network to grow sales. They have now started deepening and widening the product range. This is bringing them success.
The company has faced a capacity constraint and this could slow growth next year.
It hopes to start commercial operations at its Gujarat plant in early 2017 with an initial capacity of 250,000 units to add to the current capacity of 1.5 million.
Maruti races ahead to capture nearly half the market | Business Standard News
It is not the number that matters. Given the tough market conditions and the growing competition and even with the Global players like VW, Ford, GM in the same market, it is commendable that Maruti Suzuki could still capitalize on its strengths and enhance its Market share substantially.
Riding high on double-digit growth in sales, the company is set to close the year (2015-16) with a share of 47 per cent - compared to 45 per cent last year (2014-15).
Its nearest competitor, Korean auto major Hyundai, too, will close the year at an all-time-high market share of 17.5 per cent. Last year, Hyundai's market share was 16.2 per cent.
R S Kalsi, executive director (sales and marketing), Maruti Suzuki, said a combination of factors helped the company gain share -
We have added close to 200 regular sales outlets and 125 Nexa (premium) outlets this year to reach the customers. While new launches such as Baleno and Brezza have been well accepted, the older models such as Alto and WagonR also grew
The company has faced a capacity constraint and this could slow growth next year.
It hopes to start commercial operations at its Gujarat plant in early 2017 with an initial capacity of 250,000 units to add to the current capacity of 1.5 million.
Maruti races ahead to capture nearly half the market | Business Standard News
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