Mahindra and Mahindra has today launched a new business model for the farmers in India by the name "Trringo
". Under this model, the farmers who till now had limited contacts for hiring Tractors and Farm Equipment will now be able to hire the Tractors and Farm Equipment just with a phone call. With this model in place, the farmer does not have to face any discrimination and neither has to wait for arranging the equipment during the peek season. Here is the Official Coverage for The Automotive India
of the media conference held today in Mumbai.