Re: Is it a wise move from tata to introduce zica sedan and compete with zest
Well i dont think so.
Basically the falcon twins and the kite twins are of different class.
Bolt is technologically superior to that of Zica and Zest better than Kite5. the former being 4 cylinder and later being 3 cylinder.
there could be cannabilisation however, more than that it will also eat out of the pie of the other sub4m sedans. With such a great price point it will definitely be selling in more numbers.
Maruti does that and offers similar cars at all price points. See Alto, Astar, Estilio (both discontinued) Ritz, WagonR, Swift then you have another class of cars, Baleno, SCross, Breeza. You name a price and the car variant is available.